Paco Rabanne targets gamers with Phantom Legion

Paco Rabanne targets gamers with Phantom Legion

Paco Rabanne (Puig) has launched a collector’s edition of Phantom, its men's scent. Dubbed Phantom Legion, the connected, robot-shaped fragrance bottle and its box are covered in a camouflage motif.

Phantom Legion is the second fragrance to launch in Paco Rabanne's major men's fragrance pillar Phantom, which hit the market last summer. Phantom's robot-shaped flacon was designed by Pierre Dinand and adapted by Studio Ange. For this latest incarnation, inspired by the world of gaming, Paris-based De Vog conceived the limited-edition camouflage décor. The flacon (Heinz Glas) combines metallization, pad printing (12 passes), and laser etching around the logo.

In galvanized ABS, the spray cap (VPI Faiveley Plast) is connected thanks to an embedded NFC chip that gives consumers access to exclusive content. The camouflage pattern on the bottle is echoed on the fragrance's box (G Pack).

Only the packaging has changed for this new flanker: the flacon holds the original Phantom fragrance. Composed by Anne Flipo, Dominique Ropion, Loc Dong and Juliette Karagueuzoglou (IFF), the aromatic EdT blends notes of lavender, lemon, and vanilla.

Rolling out this month, Phantom Legion retails at €104 for 100ml.

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Bottle Heinz Glas

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Bottle decorationHeinz Glas

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Spray capVPI Faiveley Plast

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Pump Silgan Dispensing

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Box G Pack

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Insert DS Smith

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Bottle designPierre Dinand/Studio Ange

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PerfumersAnne Flipo, Dominique Ropion, Loc Dong, Juliette Karagueuzoglou (IFF)

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Limited-edition décor designDe Vog

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