Parfums Christian Dior unveils latest Dior Homme

Katie Nichol

Related topics :

Be the first to react

Comment

Parfums Christian Dior unveils latest Dior Homme

For its Dior Homme men’s EdT, Parfums Christian Dior opted for a modern reinterpretation of the minimalist packaging that characterized the first editions of the fragrance.

The EdT is housed in a transparent square-shaped glass bottle (Pochet du Courval) featuring a sculpted interior that is set off by the golden-colored fragrance. Like in other Dior Homme fragrances, a black cache tube covering the transparent dip tube (Silgan Dispensing) furthers the design statement. The pump, Silgan Dispensing’s XD11 model, has an invisible engine. The flacon is topped with a weighty cap (Axilone) made of Surlyn (Dow), long a material of choice for the Dior Homme franchise. “No other material could meet these design specifications, while retaining its glass-like appearance and producing such a solid, heavy cap,” explains Axilone Technical Manager Lionel Bevan.

Design-wise, the perfectly square cap was created to be at one with the bottle to create a monolithic, elegant and sober ensemble, explains Maud Maillebuau, Project Manager Packaging Development at Parfums Dior. “Shatterproof and scratch-resistant, Surlyn gives the packaging a premium appearance with its crystalline transparency and high gloss. It is also soft and warm to the touch.”

The cap consists of a black insert hot-stamped in silver overmolded in Surlyn. Thick layers of material had to be injected, which increased the risk of distortion, explains Axilone. The supplier opted for Surlyn PC2000, which has a relatively low melting point compared to other materials, and allowed for a mono-injected overmolding with a clean and precise surface finish free of visual defects.

Dior Homme retails at €67 for 50ml EdT and €90 for 100ml EdT. Created by in-house perfumer François Demachy, the scent contains notes of Atlas cedar, patchouli and vetiver.

Component

BottlePochet du Courval

Component

CapAxilone

Component

PumpSilgan Dispensing

Component

PerfumerFrançois Demachy (Parfums Dior)

Editor's picks

Chanel rethinks Sublimage La Crème as on-the-go, refillable object

Chanel rethinks Sublimage La Crème as on-the-go, refillable object

Chanel’s Sublimage La Crème is switching to refillable packaging this spring. The pack combines gold anodized aluminum refills with glass jars.Refillable skincare products are on the rise, and are said to be a strong driver of consumer...

Rochas goes for gold with new Byzance fragrance

Rochas goes for gold with new Byzance fragrance

A closer look at Stella McCartney’s debut skincare packaging

A closer look at Stella McCartney’s debut skincare packaging

Guerlain celebrates The Art of Happiness with Maison Matisse

Guerlain celebrates The Art of Happiness with Maison Matisse

More articles