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Pearse Lyons Distillery has launched a limited-edition single malt. The whisky’s secondary pack takes its inspiration from the Dublin distillery’s glass spire.
Pearse Lyons Distillery unveiled a new single malt whisky last month. UK-based agency harr+bass is behind the design. The secondary pack (BellaGiada), dubbed Liberties Lantern, is modeled on the renovated St James’ Church and its signature glass spire that is home to Dublin’s Pearse Lyons’ distillery. For luxury packaging supplier BellaGiada, the challenge lay in “how best to showcase the bottle, plinth and distillery spire in a single luxury pack, while accurately mirroring the architectural angles of the stone and glasswork of the spire”.
The pack is made from partially recycled materials. The spire, in transparent PET, echoes the exact proportions of the distillery’s spire. The supplier also came up with a rigid-board plinth, wrapping a gray board skeleton in 120gsm uncoated paper. Printed gray, the plinth features black text and hot foil décor.
A two-part mechanism interlocks the spire with its plinth - the pins used are meant to replicate the bolts on the real-life structure. A removable inset plinth provides a “seat” for the bottle. Once packed, the bottle’s branding remains front-facing and there is no vertical movement of the bottle in the pack, reducing the risk of breakage during transport, the supplier explains. For a novel secondary use of the packaging, consumers can remove the bottle from the pack and invert the inset plinth to display the single malt in a new fashion.
The whisky is housed in glassmaker Estal’s Da Clarior model, with its wide shoulders and thick base. The bottle, with its wooden cork stopper, is hot-stamped on the facing, while the black label (Watershed) also features touches of gold.
The single malt launched in October in a limited run of 888 bottles.
BottleEstal
LabelWatershed
Secondary packBellaGiada
Designharr+bass
