Pernod Ricard is strengthening its gin portfolio with a "significant investment" in KI NO BI Kyoto Dry Gin.
The investment will mainly be used to fund a state-of-the-art distillery for the ultra-premium Japanese gin brand to meet increasing demand. According to Pernod Ricard, the buoyant ultra-premium gin category is being driven by the rise of mixology. KI NO BI will join Pernod Ricard's Gin Hub.
Pernod Ricard invests in KI NO BI gin
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