The Champagne pack for Perrier-Jouët’s Belle Epoque and Perrier-Jouët Belle Epoque Rosé is made from paper pulp and vine shoots embellished with double debossing.
Molded fiber secondary packaging is gaining ground in the Champagne segment. After LVMH-owned Ruinart’s Second Skin and Crayères packs, Perrier-Jouët (Pernod Ricard) has revealed Belle Epoque Cocoon.
Produced by UK papermaker James Cropper Colourform, the pack combines paper pulp with upcycled vine shoots that lend a speckled aesthetic. The box hugs the contours of the bottle, with a petal-like collar revealing the foil cap.
Double debossing and a paper label (PolyImprim’ - Eurostampa) decorate the pack. The label is offset printed in Pantone on Avery Dennison’s Fasson Rustique Blanc FSC and finished with flexo and tactile varnish. Designed to obtain a perfect fit on the bottle, its shape and colors were worked to achieve a luxurious look without having to hot stamp the material, Perrier-Jouët tells Luxe Packaging Insight.
A debossed logo adorns the box’s double locking clasp mechanism that closes with an audible snap.
At just 49 grams, the packaging’s weight is reduced by 93% compared to the previous-generation gift box. “The ultra-light creation represents a huge moment for the brand since it marks the goal we set out to achieve of having our entire gift offer eco-designed by 2023,” Audrey Guerin, Packaging Development Manager at Perrier-Jouët, said in a statement.
The molded fiber pack is used for Perrier-Jouët’s Belle Epoque and Perrier-Jouët Belle Epoque Rosé vintage cuvees, with an initial launch in the US, Italy and France.
BoxJames Cropper
LabelPolyImprim’ (Eurostampa)
Label paperAvery Dennison
