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Perrier-Jouët x Bethan Laura Wood: Ecobox gets colorful

Pascale Ruchon

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Perrier-Jouët x Bethan Laura Wood: Ecobox gets colorful

© Mark Cocksedge

Perrier-Jouët gave British designer Bethan Laura Wood carte blanche to reinterpret the aesthetics of its limited-edition champagne box. Launched late 2020 under the name Ecobox, the packaging is the fruit of an eco-design project carried out in partnership with French folding box manufacturer Le Sanglier Packaging.

Made from FSC-certified paper, 30% lighter than the previous version, with almost no glue, the limited-edition box for Perrier-Jouët's Blancs des Blancs cuvée is printed so as not to distort the original material with an overabundance of inks, varnishes and laminations. Only a very pronounced embossing highlights the emblematic motif of anemones designed in 1902 by Emile Gallé for the champagne house. Initially in white, the flowers, debossed and in relief, inspired British designer Bethan Laura Wood to color them, delicately, simply with pencils. "It's a meditative work that proved soothing during the difficult lockdown period," she confides.

The bright color combinations used are from a palette she put together in 2018 for HyperNature, an early work created for Perrier-Jouët in the spirit of Art Nouveau: a glorifer in the shape of a tree with champagne flutes hanging from its branches to poeticize the tasting ritual.

Each box is hand-crafted by the artist and is unique. Some 200 were created to house the Blanc de Blancs cuvée sold exclusively at La Cave des Galeries Lafayette in Paris and at Badie in Bordeaux.   

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CoffretLe Sanglier Packaging

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ArtistBethan Laura Wood

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