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Pocket Rocket Creative’s anti-conformist views on spirits packaging design

Katie Nichol

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Pocket Rocket Creative’s anti-conformist views on spirits packaging design

Scotch whisky design codes may be steeped in tradition, but there is still ample room for innovation when it comes to packaging design, says Gary Doherty, Designer at Scottish design agency Pocket Rocket Creative

Doherty joined Luxe Packaging Insight’s Katie Nichol for the podcast series The Designer’s View to talk whisky packaging trends, how eco-design challenges luxury, and his work for the Make a Mark project (duration 12.37).

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