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Post-coronavirus: IFOP study looks at French consumers’ attitudes towards packaging

Katie Nichol

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Post-coronavirus: IFOP study looks at French consumers’ attitudes towards packaging

The impact of the covid-19 health crisis on how consumers see packaging is the subject of a just-released IFOP survey carried out in France for packaging trade show All4Pack.

Before the coronavirus crisis, one-third of French consumers favored purchasing products with less packaging, and some 60% continue this purchase behavior despite the crisis. However, 40% claim to buy products with more packaging due to its protective role. Packaging’s useful and protective role, therefore, is juxtaposed with society’s desire for lasting changes in the design and use of packaging to better respond to environmental issues.

The survey found that some 61% of consumers think that manufacturers don’t do enough when it comes to sustainable packaging, although the survey attributes this to efforts that are not sufficiently communicated, rather than not being made.

"Packaging is indispensable, but it has reached the end of a cycle. The future is in its reinvention. A number of innovations are emerging among manufacturers, but they are not yet well known to the general public," remarks Olivia Milan, director of All4Pack.

All4Pack will highlight innovations in the domain of sustainable packaging, including biodegradable solutions made from a new biosourced material and a new recycled raw material made from 100% recycled polystyrene, both from Storopack. The startup LivingPackets, meanwhile, has developed packaging that can be reused up to 1,000 times to meet e-commerce needs.

All4Pack 2020 is slated to take place in Paris from November 23-26. Luxe Packaging Insight's sister publication Formes de Luxe is a press partner of the event.

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