Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Pretty in pink: Nina Ricci launches Nina Rose Garden

Katie Nichol

Related topics :

Be the first to react

Comment

Pretty in pink: Nina Ricci launches Nina Rose Garden

Nina Ricci (Puig) has added to its Nina fragrance franchise - first launched in 2006 - with a limited-edition scent. Nina Rose Garden, a floral green EdT, is housed in the brand’s iconic apple-shaped flacon in a glossy shade of pink.

For Nina Ricci’s latest fragrance launch, Nina Rose Garden, Olivier Cresp (IFF) – the perfumer behind Nina, Nina Rouge and Nina Rose – opted for notes of pear, grass, orange blossom absolute, neroli essence and vanilla.

The EdT’s apple-shaped flacon (Verescence) is lacquered the same glossy pink as Nina Rose, and for this edition is adorned with a cotton bow (Seram) printed with a pink and white gingham motif. Designed to evoke “both timeless French elegance and the picnic spirit of a checkered tablecloth”, the bow is mounted on a satin elastic ring with a silicone band on the reverse side.

The bow’s gingham pattern is echoed on the fragrance’s pink and white box (Egisa). Made of Sappi’s Algro Design Advanced paperboard, it is offset printed and decorated with silver hot stamping, double-layer embossing and a combination of matte, glossy and satin laquer.

Nina Rose Garden launched in France in January, and is priced at €77 for the 50ml EdT.

Component

BottleVerescence

Component

RibbonSeram

Component

BoxEgisa

Component

PerfumerOlivier Cresp (IFF)

Editor's picks

Issey Miyake drops new women's scent

Issey Miyake drops new women's scent

Nearly 30 years after the launch of L’Eau d’Issey, Issey Miyake Parfums (Shiseido) has introduced new women’s EdP, A Drop d’Issey. Todd Bracher, the American designer who previously dreamed up the oblong-shaped Nectar[…]

05/04/2021 |
Purality Paris looks to conquer Chinese and French consumers

Purality Paris looks to conquer Chinese and French consumers

Valentino Beauty preps for color launch

Valentino Beauty preps for color launch

L’Atelier Shelter seeks to shake up men’s grooming

L’Atelier Shelter seeks to shake up men’s grooming

More articles