French packaging company Pumpart System has adapted its patented Tubairless pouch system for a paper-based cosmetics tube on display at Paris Packaging Week.
Noting that luxury brands are looking to move away from airless bottles towards lighter packaging solutions, Pumpart System has developed an airless paper-based tube.
The tube uses the company’s patented Tubairless pouch system. A flexible pouch in PE/EVOH containing the product formula is fixed inside the cardboard tube that has a thin PE barrier layer. Consumers press on the pump inside the tube to dispense the product – releasing the tube primes the pump for the next dose. The tube has an HDPE head and PP cap, although the company plans to launch a PE cap this year.
Pumpart says that in addition to holding its shape for longer, Tubairless paper offers easier evacuation and a higher restitution rate (>95%) than regular paper-based tubes. The packaging solution is said to reduce plastic use by up to 50% compared with a traditional airless tube. It can be used for skincare or haircare products as well as oral care.