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Pure Trade opts for recycled materials with Valentino lipstick case

Dolores Damade

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Pure Trade opts for recycled materials with Valentino lipstick case

Paris-based sourcing specialist Pure Trade unveiled its latest secondary packaging creation for Valentino (L’Oréal). A bespoke lipstick case sheathed in recycled cotton, in Valentino’s signature red, houses one rechargeable lipstick along with four recharge bullets.

Secondary packaging, luggage and accessories specialist Pure Trade revealed a lipstick travel case, custom-made for Italian beauty brand Valentino. The case’s exterior is made of recycled cotton in red featuring a gold zipper with a golden Valentino logo pull tab. Housing one rechargeable lipstick and four recharge bullets, the insert is made of EVA foam, covered in recycled PET microfiber. The brand opted for a tone-on-tone color scheme, with the logo in relief decorating the top of the travel case.

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