Manufacturer and supplier of promotional items for cosmetics brands Superga Beauty has unveiled GOGREEN, a tool designed by Quantis that is said to be the first to measure the environmental footprint of promotional items and gifts.
GOGREEN measures products’ environmental impact as early as the design stage and helps brands clarify their design choices, gauge progress and communicate with end consumers.
Designed by environmental strategy specialist Quantis exclusively for Superga Beauty, GOGREEN quantifies the carbon footprint and water consumption of each manufacturing campaign across the entire product lifecycle. Design and material options can be simulated to best assess their carbon footprint, and five different parameters—material, closure, decoration, packaging and shipping—can be activated to improve a product profile. The tool lists more than 200 materials, 40 transformation processes and 20 decoration techniques. It leverages data from Ecoinvent, a database that includes data from all stages of a product’s lifecycle.
Superga Beauty explains that thanks to GOGREEN, for a campaign of 100,000 toiletry bags, removing the metal eyelet reduced the carbon footprint by 20%, while substituting cotton for RPET (body and lining) saved 10 liters of water per product.
“Cotton is a material that requires a lot of water to produce. RPET, on the other hand, comes from the plastic recycling industry and requires drastically less water to be manufactured,” Superga Beauty managing director Leslie Bréau Meniger tells Luxe Packaging Insight.
“We don't make choices for brands; they are given all the information possible to make decisions based on their CSR policy,” explains Bréau Meniger. “There is no right or wrong solution; apart from doing nothing, there will always be an environmental impact linked to campaigns. It is up to us to minimize it.”