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Ranavat revamps Brightening Saffron Serum

Katie Nichol

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Ranavat revamps Brightening Saffron Serum

Ayurvedic skincare brand Ranavat has relaunched its Brightening Saffron Serum with new-look packaging. The 30ml, transparent orange bottle is screenprinted white and fitted with Virospack’s patented autofill push-button dropper with gold metal shell. Ranavat’s Brightening Saffron Serum is designed to target skin pigmentation.

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Key Figures

+122%

Sales increase of refillable prestige make-up products and refills in France in the first 10 months of 2022, compared to the previous year. Although representing only 2% of the category's total sales, refillable makeup is said to have a big potential. When it comes to skincare, sales of refillable products grew by 30%, while the sales of refills were up by 46%. Source: The NPD Group

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