Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Rhum Clément’s Canne Bleue goes glitter for 2021 vintage

Katie Nichol

Related topics :

Be the first to react

Comment

Rhum Clément’s Canne Bleue goes glitter for 2021 vintage

For the 21st edition of its Canne Bleu blue sugarcane rum from Martinique, Rhum Clément opted for a blue and gold bottle with glitter finish. France’s Maison Linea came up with the packaging design.

A festive, glittery pack to contrast with the gloom of the global pandemic was the idea behind the 2021 edition of Rhum Clément’s Canne Bleue white rum. “Sparkling and summery, the aesthetics of this vintage recall the beaches of Martinique on a summer night; the bottle appears to have been half buried in the fine sand,” design agency Maison Linea explains.

 

Like previous editions, this year’s rum is housed in Saverglass’ standard Ness bottle. It features a gold and blue sleeve (Sleever International) with a tactile glitter finish – achieving a realistic, tactile glittery rendering with a play of golds and varnishes in relief was particularly challenging, says Maison Linea. Sleever's Metalfest provides the intense and glossy metallic blue background, while Skinsense is used to create the tactile glitter effects.

Rhum Clément’s Canne Bleue 2021’s aromatic profile blends orange blossom, sugar cane, tropical fruits and spiced notes.

Launched last December, the rum retails at €35.

Component

Bottle Saverglass

Component

Sleeve Sleever International

Component

Stopper Les Bouchage Delage

Component

DesignMaison Linea

Editor's picks

A futuristic design for Bowmore x Aston Martin ARC-52 whisky

A futuristic design for Bowmore x Aston Martin ARC-52 whisky

Scottish distillery Bowmore has unveiled a 52-year-old single malt whisky. Made in collaboration with luxury carmaker Aston Martin, the Bowmore ARC-52 "harnesses heritage and innovation" in its futuristic carafe.  Beam[…]

07/05/2022 | SpiritsGlass
Monte Stambecco pulls out the stops for 30th anniversary edition

Monte Stambecco pulls out the stops for 30th anniversary edition

Midleton Very Rare unveils 47 year-old whisky

Midleton Very Rare unveils 47 year-old whisky

Deljoy: A new player mixes citrus and cognac

Deljoy: A new player mixes citrus and cognac

More articles