Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Rhum Clément’s Canne Bleue goes glitter for 2021 vintage

Katie Nichol

Related topics :

Be the first to react

Comment

Rhum Clément’s Canne Bleue goes glitter for 2021 vintage

For the 21st edition of its Canne Bleu blue sugarcane rum from Martinque, Rhum Clément opted for a blue and gold bottle with glitter finish. France’s Maison Linea came up with the packaging design.

A festive, glittery pack to contrast with the gloom of the global pandemic was the idea behind the 2021 edition of Rhum Clément’s Canne Bleue white rum. “Sparkling and summery, the aesthetics of this vintage recall the beaches of Martinique on a summer night; the bottle appears to have been half buried in the fine sand,” design agency Maison Linea explains.

 

Like previous editions, this year’s rum is housed in Saverglass’ standard Ness bottle. It features a gold and blue sleeve (Sleever International) with a tactile glitter finish – achieving a realistic, tactile glittery rendering with a play of golds and varnishes in relief was particularly challenging, says Maison Linea.

Rhum Clément’s Canne Bleue 2021’s aromatic profile blends orange blossom, sugar cane, tropical fruits and spiced notes.

Launched last December, the rum retails at €35.

Component

Bottle Saverglass

Component

Sleeve Sleever International

Component

Stopper Les Bouchage Delage

Component

DesignMaison Linea

Editor's picks

Hennessy ventures into NFTs with Hennessy-8

Hennessy ventures into NFTs with Hennessy-8

LVMH-owned Hennessy has embarked on NFTs, offering up two, numbered limited-edition carafes of Hennessy-8. Designed by contemporary Israeli artist Arik Levy, the cognac’s carafe is the result of a collaboration with Guerlain and Baccarat.[…]

01/17/2022 |
A new look for Chateau Rieussec’s Sauternes wine

A new look for Chateau Rieussec’s Sauternes wine

Mimocella: The spirit of mimosa

Mimocella: The spirit of mimosa

Valour + Lemaire expands offbeat spirits offer

Valour + Lemaire expands offbeat spirits offer

More articles