Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Rosé Bleu: Ethics meets eco-friendly packaging

Katie Nichol

Related topics :

,
Be the first to react

Comment

Rosé Bleu: Ethics meets eco-friendly packaging

With its latest launch, Rosé Bleu, French winemaker Maîtres Vignerons de St-Tropez is lightweighting its packaging’s carbon footprint, while supporting the association Plastic Oceans International.

Rosé Bleu, a wine produced using sustainable farming practices, according to the brand, features a reduced-weight glass bottle (O-I) in a bid to limit its carbon footprint during transit. The facing label (IVE) is made of recycled paper composed of sugar cane and flax fibers, while the patented capsule (Ramondin) is a 100% recyclable plastic-free polylaminate decorated with water-based inks.

A percentage of the rosé’s sales will go to Plastic Oceans International, which operates beach clean-ups and creates awareness campaigns around ocean plastic. The winemaker adds that each bottle sold will result in 100 fewer plastic bottles ending up in the ocean.

The donation is not conditional on profit, highlights Vignerons de St-Tropez; funds will be donated to the association even before the wine is sold to the end consumer. 

Component

BottleO-I

Component

LabelIVE

Component

CapsuleRamondin

Component

BoxEmballages Petit

Editor's picks

Rhum Clément fetes Canne Bleue’s 20th with two editions

Rhum Clément fetes Canne Bleue’s 20th with two editions

For the 20 year anniversary of Rhum Clément’s iconic blue sugar cane Canne Bleue, the brand has launched not one, but two rums. French agency Maison Linea was behind the design. With its blue glass and vintage feel, the 2020 edition[…]

01/19/2021 |
Cardinal du Four’s premium Armagnac targets US market

Cardinal du Four’s premium Armagnac targets US market

Château La Grace Dieu Les Prieurs' first Chardonnay goes artisanal

Château La Grace Dieu Les Prieurs' first Chardonnay goes artisanal

Lalique Group’s The Glenturret reveals new identity

Lalique Group’s The Glenturret reveals new identity

More articles