Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Ruinart’s Second Skin goes big with artist Antonin Anzil

Katie Nichol

Related topics :

Be the first to react

Comment

Ruinart’s Second Skin goes big with artist Antonin Anzil

When Ruinart (LVMH) called on Antonin Anzil to decorate a magnum version of its Second Skin case, the artist looked to the champagne brand’s historic vineyard in Taissy for inspiration.

Ruinart’s Second Skin case (Pusterla 1880/James Cropper) introduced last autumn is being rolled out in a magnum format. Doubling the surface of the molded paper coffret lends it particularly well to creative expression, with Paris-based artist Antonin Anzil creating a vineyard-inspired motif on the pack with the rows of vines, as well as hedges and copses.

The pattern is done in bas relief using drypoint engraving: this meticulous technique sees the artist lift a tiny part of the paper thickness point by point. Each coffret takes between two and three hours to decorate, says Anzil.

The magnum houses Ruinart Blanc de Blancs Champagne. Just 20 of the numbered and signed limited editions are available, retailing at €550.

Ruinart’s mono-material coffret is made of pure molded cellulose pulp. The brand’s signature R is molded in the material, while the surface was worked to create a texture that recalls its chalk cellars. The case is said to be nine times lighter than previous generations of its folding boxes.

Component

CasePusterla 1880/James Cropper

Component

ArtistAntonin Anzil

Editor's picks

Cognac packaging: A. De Fussigny innovates with flax bottle

Cognac packaging: A. De Fussigny innovates with flax bottle

A. de Fussigny’s 2050 Cognac is the first spirit to be housed in Green Gen Technologies' bottle made from flax fibers, plant-based resins and an RPET liner. The bottle features a paper-free, natural polymer label made from a milk[…]

05/24/2022 | MaterialsDesign
Champagne: packaging innovations, consumer trends... where's the market headed?

Dossier

Champagne: packaging innovations, consumer trends... where's the market headed?

Pegasus Distillerie rolls out premium gin

Pegasus Distillerie rolls out premium gin

Cuvée Karma: Victor & Charles’ crown jewel

Cuvée Karma: Victor & Charles’ crown jewel

More articles