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Salinas, Kurz & L’Oréal team up for upcycling initiative

Alissa Demorest
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Salinas, Kurz & L’Oréal team up for upcycling initiative

Spanish box manufacturer Salinas Packaging Group has kicked off a collaboration with Kurz to upcycle the plastic waste resulting from its use of stamping foils. Salinas is the first to apply the process, dubbed Recosys, outside of Germany. Yves Saint Laurent Beauté (L’Oréal) will debut the process on a secondary pack manufactured by Salinas for an upcoming holiday collection.

“The application of stamping foils onto a pack generates industrial waste; the idea behind Kurz’s Recosys is to upcycle that plastic material,” explains Salinas. Kurz’s Recosys, a closed-loop system, recycles the waste and transforms it into what it calls Recopound, a raw material suited to “high-quality” injection molding.

“Recosys, which is still in the initial launch stage, was presented at the latest Drupa Digital show. Until now, only companies in close proximity to Kurz's German headquarters have participated in the process, so we are the first pilot project outside of Germany,” adds Salinas.

The first-ever pack to take part in the Recosys system is a box for Yves Saint Laurent Beauté’s Christmas 2021 campaign, which Salinas is currently producing.

“At Salinas Packaging Group, sustainability addresses the entire value chain, both upstream in the traceability of raw materials and downstream at the end of the final product’s life cycle. In this sense, key alliances are fundamental,” concludes the supplier.

 

 

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