Salinas Packaging Group adheres to a vision of circular economy where packaging never turns into waste. The company's product life cycle analysis tool help its customers make the right choices to acheive this goal.
Salinas, a Spanish manufacturer specializing in the design and production of luxury paper and cardboard packaging, is announcing the launch of its life cycle analysis tool, a determining factor in the transition to a circular economy model. Developed with ITENE (Instituto technico del envase y embalaje) according to ISO 10040 directives and standards, this tool aims to advise customers about the environmental impact of a case or box in order to identify the levers for improvement starting with the design phase.
Eco-design learning tool
“This is a great eco-design learning tool for our internal products and campaigns and for our clients’ creative teams,” notes Salinas. It has been designed to control the entire ecological footprint of the product, from the extraction of raw material to delivery to the customer, and circularity. And this, with a view to optimizing the end of life and balancing responsibility for the consumer. Salinas worked with ITENE for one year to compile an exhaustive catalog of data (on the energy consumption of its machines, waste control and the transformation of its raw materials, the mileage of its suppliers, the recyclability of its materials, etc.) in order to calculate the ecological footprint of a box and extrapolate that to an entire campaign or annual consumption. The process was carried out alongside the deployment of a renewable energy plan and zero waste certification at Salinas.
The application concerns the LOEWE box, which has undergone improvements to its design.
The charts presented here correspond to the measurement of the same box. The top graph shows the LCA analysis of a multi-material case and, the graph underneath shows the same box but with a design improvement, a cardboard interior, as well as integrating the production variables of waste management and renewable energy. Between the two graphs, there is a 38% improvement in emissions, of which 80% is due to design changes and 20% to production improvements. And, most importantly, without compromising the safety and aesthetics of the product.
This is sustainable luxury packaging: maximum circularity and minimum environmental impact. Measuring, analyzing and making these data visible is the basis for progressing towards real change and succeeding in squaring the circle to have a “responsible” luxury product: exclusivity, quality, differentiation, and durability.