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Scentbird’s Sanctuary opts for Mushroom Packaging

Katie Nichol

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Scentbird’s Sanctuary opts for Mushroom Packaging

Luxury fragrance subscription service Scentbird has launched Sanctuary, its second scent line. For its packaging, the US-based brand chose bottles containing PIR (post-industrial recycled) glass, mycelium-based secondary packaging, compostable, corn-based foam and FSC-certified sleeves and shipper boxes.

Inspired by endangered species and their habitats, the first two fragrances in Scentbird’s latest fragrance line Sanctuary were created by Firmenich perfumers. Red Panda, by Ilias Ermenidis, is a woody EdP containing notes of blackcurrant, bamboo and sandalwood, while Amur Leopard, composed by Clement Gavarry, is a warm fougère with rosemary, apple and leather woods.

The eau de parfums come in bottles (IDEA) made of 35% PIR glass, which are laquered and screenprinted. The flacons are topped with ultra-lightweight silver caps (IDEA): the outer aluminum component includes 20% PIR, while the PP insert contains 25% PIR content.

The scents are held in home-compostable vac forms (Ecovative Design/Paradise Packaging Co.) that are made of dehydrated mycelium and hemp. FSC-certified sleeves printed with organic, vegetable-based inks are fitted over the vac forms, which are nestled in shipper boxes (also FSC-certified) containing Green Cell Foam, a protective foam made from US-grown corn that can be at-home composted or simply dissolved in water.

Red Panda and Amur Leopard retail at $98 for 100ml, with 20% of proceeds donated to the wildlife conservation organizations Red Panda Network and Phoenix Fund.

Component

Bottle, cap, pumpIDEA

Component

Mycelium vac formEcovative Design/ Paradise Packaging Co.

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Sleeve/shipper boxesBalance Ink

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Cornstarch foamGreen Cell Foam

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PerfumersClement Gavarry, Ilias Ermenidis (Firmenich)

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