Packaging and turnkey solutions provider SeaCliff Beauty highlighted its exclusive partnership with #tide at MakeUp in Los Angeles last week.
US-based SeaCliff Beauty will be the first beauty packaging supplier to use #tide’s trackable ocean bound plastic thanks to an exclusive partnership.
Swiss company #tide collects the majority of its ocean plastic from Southeast Asia, notably Thailand, Indonesia and the Philippines. With the Swiss University of Applied Sciences, the company developed a mechanical process that “upcycles plastic waste into a versatile granular material for extrusion or blow molding,” Brett Addington, Country Manager US and Latin America at #tide, explained at trade show MakeUp in Los Angeles last week.
The resulting PET, PP, HDPE and LDPE outputs can be colored with any Pantone shade. “This material runs color better than local PCR,” affirms SeaCliff Beauty President and CTO Brian Saputo.
Thanks to a partnership with Norwegian tech player Empower, each batch of #tide ocean material has has a unique material passport that can be accessed through a QR code. This means the material can be tracked from its collection point to the end product, and brands can use the QR code on their product packaging. Data such as photos, dates, and volumes is saved on a public blockchain.
Outside of beauty, #tide has worked with companies including Tom Ford for a luxury watch, and Winter & Company for its Toile Ocean covering material.
