Known for its creations for luxury maisons including Guerlain, and more recently Poiray, French artisanal silk producer Sericyne launched a range of decorative objects and accessories earlier this year.
“Up to very recently, we sold our raw material to our brand clients, so our activity was solely B2B. By launching finished products and creating our own B2C offer, we aim to generate recurring sales rather than relying only on bespoke projects,” Sericyne founder Clara Hardy tells Luxe Packaging Insight.
The new products that now constitute Sericyne’s branded portfolio include candles, candle holders, lighting and fragrance diffusers. Recent additions include Lampa 50, a glass candle holder adorned with Sericyne silk and decorated in 24-carat gold leaf and blue goose feathers applied by hand, and Olga 80, a home fragrance diffuser with gold leaf inclusion. With a mobile-like design, the unit can be placed on a table or piece of furniture; when it moves, the fragrance is diffused. Hardy explains that silk is a good diffuser of scents.
As for future projects, a beauty range with silk as the hero ingredient was slated to launch in spring 2020, but the line has been delayed due to the health crisis. Sericyne also plans to further develop its range of decorative objects, while continuing to work on bespoke projects for luxury brands.
Sericyne’s silk in luxury watchmaking
Indeed, one of the company’s most recent projects is for Poiray’s Ma Première - Edition Soie Précieuse, a new version of the watchmaker’s iconic Ma Première watch celebrating Poiray’s 45th anniversary. Sericyne’s silk adorns the dial; gold leaf, introduced into the silk during the weaving process, creates a unique golden speckled appearance.
The limited-edition comes in two versions: in yellow gold and steel, silk and yellow gold leaf, priced at €4,850, and in steel, silk, yellow and white gold leaf, priced at €2,250.
Meanwhile, interior designer Diane de Kergal created the Emergence pendant light using Sericyne silk, with the creation currently on show at Galerie Gosserez in Paris.
Sericyne’s natural, non-woven silk is produced in the Cévennes region of France. The company developed a patented process whereby instead of spinning cocoons, silkworms are placed on molds to produce objects of various shapes. The resulting textile can be decorated in myriad ways – dyed, embroidered, embossed, pleated and even hot stamped.