A collaboration with make-up brush purveyor Léonard and a new sleeve with a velvety, paper feel were on show at Sleever’s booth at MakeUp in Paris last month.
French company Sleever showcased its latest innovations at trade show MakeUp in Paris in October, with eco-design firmly on the agenda. “Eco-design is not an option, it’s a pre-requisite,” Sleever’s Communication Director Lucie Ray-Lalanne tells Luxe Packaging Insight. In terms of R&D, the company is working on reducing the thickness of its sleeves to make the product almost imperceptible, as well as focusing on reducing its carbon footprint.
MattVelvet, a sleeve destined for the beauty market, is a matte product with a velvet feel that boasts a sensorial aspect evocative of paper. The PET sleeve contains 30% PCR material and can be used with recycled glass. Thanks to hybrid printing platforms, an infinite variety of visual and tactile effects are possible.
Sleever also presented a collaboration with premium make-up brush supplier Léonard for personalized beauty accessories. “We have previously used sleeves on lipsticks, but this is the first time they have been applied to make-up brushes,” explains Ray-Lalanne. The handmade brushes are adorned with a sleeve digitally printed with Breton stripes. For the sleeves, different colors, effects and textures are possible, with a range of available printing techniques promising flexibility in terms of volumes and time-to-market.
In addition, Sleever is targeting the beauty sector with its LDPET sleeves, which were originally designed for the drinks market. “We developed this product to meet the requirements and needs of cosmetic items, leveraging our expertise gleaned from mineral waters, which is a very demanding market in terms of quality and volumes,” says Ray-Lalanne. Destined for PET flacons and jars, the product allows for full wrapping, while being compatible with PET recycling. “This allows these packs to benefit from full height, 360° wrapping, while being suitable for closed loop recycling, to generate rPET,” she concludes.