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Smart tailoring: Lalique Group launches first Brioni scent

Katie Nichol

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Smart tailoring: Lalique Group launches first Brioni scent

Lalique Group has introduced its first scent for Brioni (Kering) after inking a fragrance license with the Italian luxury menswear brand in 2019.

Brioni Eau de Parfum, the first scent from the eponymous Italian menswear brand to launch under license with Lalique Group, is inspired by bespoke tailoring — from the “short, perfectly tailored” formula to the bottle’s satin label found in Brioni suits.

The men’s scent is housed in a square-shouldered flacon (Bormioli Luigi) lacquered in a slightly graded navy blue. The thick, curved base is pad printed on the underside. For the glassmaker, the technical challenges lay in the bottle’s beveled corners, the droplet-shaped glass distribution at the base and the slight recess created for the label.

 

The flacon is fitted with a gold-colored spray pump (Albéa) and topped with a magnetic cap (Awantys) engraved with the letter “B”. For the facing’s label (Santex), Brioni Executive Design Director Norbert Stumpfl took inspiration from those sewn inside Brioni bespoke suits. Made of satin, the label features a gold hot foil border evocative of cross-stitching, with the brand name marked in gold at its center. This same label design is hot-stamped on the navy blue, satin-finish outer box (Model Kramp).

Created by Michel Almairac (Robertet), Brioni Eau de Parfum contains notes of cedarwood, pink peppercorn, tonka bean and violet.

The fragrance retails at €80 for 60ml and €110 for 100ml.

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BottleBormioli Luigi

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CapAwantys

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LabelSantex

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PumpAlbéa

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BoxModel Kramp

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PerfumerMichel Almairac (Robertet)

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DesignNorbert Stumpfl (Brioni)

 

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