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Smurfit Kappa’s solutions target high-growth wine & spirits e-commerce

Alissa Demorest
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Smurfit Kappa’s solutions target high-growth wine & spirits e-commerce

It’s no wonder e-commerce pack manufactures are taking an increased interest in the wine and spirits category as Europe’s online alcohol beverage market alone is now worth €5.6bn*. In a bid to cater to growing demand, Smurfit Kappa is rolling out eBottle: a portfolio of 10 solutions catering specifically to the beverage market.

“The surge in e-commerce due to the Covid-19 pandemic is evident across all sectors (…). Online sales for alcoholic beverages has increased by 34% in Europe, driving a demand for sustainable, durable and consumer friendly packaging that protects the product during shipment,” said the packaging supplier in a statement.

Smurfit Kappa’s eBottle portfolio comprises 10 mono-material packaging solutions ranging from single and multi-bottle boxes to bag-in-box solutions — all of which can be customized. Designed in-house, the portfolio was developed using the company’s eSmart technology, which gauges the pack’s performance from packing and filling across the supply chain through to the consumer experience. The packs are tested to meet ISTA 3A standards.

The single-bottle range has four variants, all of which are mono-material: two boxes with a choice of either a pyramid-shaped insert, which showcases the bottle or a cuboid insert, whose four facets give added protection to the label; a gift box and the Rollor pack, whose design aims to produce a heightened opening experience for the consumer.

 

Five mono-material references make up the Multi-bottle range. Divider 3 in 1 is designed to fit three or six bottles; the Heavy Duty Pack offers added protection for up to six bottles; Pop-up Insert (for three or six bottles) allows full visibility of the bottle’s facing and promises a “perfect unboxing experience”; eStack is a flexible pack allowing for bottles of different sizes and heights, while BiPack, described as a premium solution, allows for printing on the inside of the pack.

 

*Smurfit Kappa

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