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Strong show for LUXE PACK Shanghai’s 2020 edition

Alissa Demorest

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Strong show for LUXE PACK Shanghai’s 2020 edition

LUXE PACK Shanghai saw a considerable uptick in visitor numbers at its 2020 edition, which took place last week. We bring you a few highlights from the two-day exhibition.

Despite the strict sanitary measures put into place by show organizer Idice, the show attracted a record audience in Shanghai this year, proof that the China market is indeed picking up the pace. The number of visitors peaked at 6,274, a 23% increase compared to the 2019 edition. The conferences were particularly well attended, with more than 1,000 attendees during the two days. The guest of honor this year, and one of the main draws, was renowned makeup artist Geping Mao, who gave a keynote conference entitled Grace and Flavor of the East, where he spoke about the influence of Chinese culture on his work.

The Shanghai edition of the LUXE PACK in Green awards in the Packaging Solution category went to Cloud Beauty for STONECO-TECH, a material composed of 70% calcium carbonate. The supplier says that the rock-like solution provides high resistance to water, temperature and active chemicals and is a good fit for injected jars, caps or collars. It can also be blow molded for bottles or jars.

Papermaker Tokushu Tohai Paper’s Kami Lab took home the LUXE PACK in Green Responsible Initiative prize for its Mishima Mill. The site has implemented the conversion of waste plastics into RPF (Refuse Paper & Plastic Fuel), a high-energy fuel used at the site as a source of heat energy rather than a traditional combustion oil boiler. According to the company, the initiative allows for the reduction of 20,000 tons of CO2 emissions per year compared to previous energy sources.

LUXE PACK SHANGHAI 2020 2.0 Data x Design was another talking point at the exhibition. The fruit of a partnership with design agency Cent Degrés, the visitor experience, described as “a crossroads between a museum and a lab”, showed how data and design can be mutually enriching. The agency collaborated with a range of players from the packaging and luxury industries—Bormioli Luigi, Frenshang, RC Packaging, Shanghai XianRong Packaging, Dadeyu, Monkey Turnkey, Silgan, Luxurynsight and Firmenich—to create two products: a tea from China and a French perfume. Each comes in either white or black primary and secondary packaging. “This visitor experience was based on the concept of balance, between past and future, technology and artisanship, innovation and tradition,” explains Cent Degrés. Visitors snapped up 1,000 coffrets during the show.

 

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