Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Tarek Benaoum revamps Guerlain's iconic Bee Bottle

Alissa Demorest

Related topics :

, ,
Tarek Benaoum revamps Guerlain's iconic Bee Bottle

Guerlain's (LVMH) emblematic Bee Bottle has been revamped for a limited edition of Santal Royal, a best-selling fragrance that is part of the brand's Absolus d'Orient collection.

The new bottle coincides with the fragrance's fifth anniversary. Guerlain called on urban artist Tarek Benaoum to renew the iconic bottle, which is manufactured by Pochet du Courval since it first launched in 1853. Each of the 22 flacons is hand-decorated: first spray painted in an electric cobalt blue, Tarek Benaoum then applied touches of gold by brush; a series of arabesques and calligraphic letterings with "oriental accents" that make each bottle one of a kind. For the finishing touches, Guerlain's Dames de Tables—whose role it is to apply decorative elements on the brand's most exceptional bottles—wind a blue and gold colored cord around the neck of the flacon. The one-liter bottle of Santal Royal retails for 10,000 euros. 

Component

BottlePochet du Courval

Component

DecorationTarek Benaoum

Editor's picks

Floratropia disrupts traditional fragrance pack codes

Floratropia disrupts traditional fragrance pack codes

A newly launched French brand, Floratropia is out to shake up premium fragrance with its doypack formats. “More perfume, less packaging” is one of the driving principles behind this fragrance player that brands itself as clean,[…]

05/28/2020 | CSRFragrance & cosmetics
Kure Bazaar enters lipstick segment with reloadable packs

Kure Bazaar enters lipstick segment with reloadable packs

Cartier bets on simplicity with new scents

Cartier bets on simplicity with new scents

 Atelier Materi fragrances: a celebration of materials

Atelier Materi fragrances: a celebration of materials

More articles