Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Tarek Benaoum revamps Guerlain's iconic Bee Bottle

Alissa Demorest

Related topics :

, ,
Tarek Benaoum revamps Guerlain's iconic Bee Bottle

Guerlain's (LVMH) emblematic Bee Bottle has been revamped for a limited edition of Santal Royal, a best-selling fragrance that is part of the brand's Absolus d'Orient collection. The new bottle coincides with the fragrance's fifth anniversary. Guerlain called on urban artist Tarek Benaoum to renew the iconic bottle, which is manufactured by Pochet du Courval since it first launched in 1853. Each of the 22 flacons is hand-decorated: first spray painted in an electric cobalt blue, Tarek Benaoum then applied touches of gold by brush; a series of arabesques and calligraphic letterings with "oriental accents" that make each bottle one of a kind. For the finishing touches, Guerlain's Dames de Tables—whose role it is to apply decorative elements on the brand's most exceptional bottles—wind a blue and gold colored cord around the neck of the flacon. The one-liter bottle of Santal Royal retails for 10,000 euros.

Editor's picks

Easyfairs dans les starting blocks pour le lancement du PLD

Easyfairs dans les starting blocks pour le lancement du PLD

Le 29 janvier prochain, le salon de l’emballage PCD (Easyfairs) ouvrira sa 16e édition, avec une offre croissante de nouveaux espaces et expériences. Grande nouveauté cette année, le lancement de PLD (Packaging of Premium and Luxury Drinks), un[…]

01/15/2020 |
Luxe Packaging Insight : un nouveau média voit le jour

Luxe Packaging Insight : un nouveau média voit le jour

Les priorités green de Bormioli Luigi 

Les priorités green de Bormioli Luigi 

HCT et KDC/One annoncent leur fusion

HCT et KDC/One annoncent leur fusion

More articles