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Texen creates recycled PP cap for L’Oréal’s Biotherm

Dolores Damade
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Texen creates recycled PP cap for L’Oréal’s Biotherm

L’Oréal turned to French packaging specialist Texen for development of new a closure solution made of recycled PP.

Cosmetics giant L’Oréal tapped Texen’s packaging expertise to create a cap destined for Biotherm’s skincare line. In line with the brand’s Blue Beauty strategy – which claims recyclable, ocean-safe, sustainably sourced products – the cap is made of 100% recycled PP.

The cap is hot-stamped across its entire surface without overlap, while the brand’s logo has been created in reserve. Because of strong adherence of the decor, a protective varnish was not needed. 

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