Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Texen creates recycled PP cap for L’Oréal’s Biotherm

Dolores Damade
Be the first to react

Comment

Texen creates recycled PP cap for L’Oréal’s Biotherm

L’Oréal turned to French packaging specialist Texen for development of new a closure solution made of recycled PP.

Cosmetics giant L’Oréal tapped Texen’s packaging expertise to create a cap destined for Biotherm’s skincare line. In line with the brand’s Blue Beauty strategy – which claims recyclable, ocean-safe, sustainably sourced products – the cap is made of 100% recycled PP.

The cap is hot-stamped across its entire surface without overlap, while the brand’s logo has been created in reserve. Because of strong adherence of the decor, a protective varnish was not needed. 

Editor's picks

Formes de Luxe Awards 2022: Discover the nominees

Formes de Luxe Awards 2022: Discover the nominees

Some 82 luxury packaging innovations were competing for a coveted Formes de Luxe Award this year, with the winners announced during a ceremony at LUXE PACK Monaco on October 3rd. Our dedicated booklet offers a deep dive into the nominated[…]

10/13/2022 | BottlesClosures
Formes de Luxe Awards 2022 - The winners revealed!

Formes de Luxe Awards 2022 - The winners revealed!

A futuristic design for Bowmore x Aston Martin ARC-52 whisky

A futuristic design for Bowmore x Aston Martin ARC-52 whisky

From the show floor: PCD highlights from Paris Packaging Week

From the show floor: PCD highlights from Paris Packaging Week

More articles