Texen Beauty Partners has structured its eco-design strategy by creating a working group to zero in on three main avenues of innovation: reduce, reuse, and recycle. The manufacturer showcased the project’s initial developments at the latest edition of MakeUp in Paris
For Reduce, the division developed standard packaging solutions that cut down on either on use of materials or limit the number of manufacturing processes.
- A lipstick with a glue- and lubricant-free mechanism requiring a production process with reduced assembly operations.
- A mono-injected compact designed with pin-free hinges.
- A one-piece, three-layer (rather than five-layer) injected PE tube that is 65% lighter than a traditional single-layer tube.
- A line of six lip glosses with single-piece injected TPE applicators free of glue and flocking fibers. The flexibility of the tip and the length of the micro-studs can are customizable.
Reusable solutions “must provide ease of use,” explains Sophie Gaspin, head of development, purchasing & sales at Texen Beauty Partners.
- A standard rechargeable pen with a synthetic fiber brush tip comes with removeable applicator heads for use with fragrance, skincare, or makeup. Inside the tube, a tiny bottle equipped with an airless piston dispenses the formula. A screw cap ensures that the formula cartridge is watertight, and snaps off “in a single gesture.”
- A standard recyclable jar with a rechargeable inner container sealed with an aluminum membrane.
- A brush collection featuring a single handle and several interchangeable applicator tips. The base of the handle is equipped with an actuator that releases the tip when pressed.
In the Recycled vein, natural materials are taking center stage.
- A small powder applicator composed of 67% corn starch that does not call for the use of DMF, a solvent widely used in the production of cosmetic applicators.
- An eyeshadow palette made entirely of PEFC-certified cardboard.