Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Absolut Vodka to adopt fiber-based cap

Katie Nichol

Related topics :

, ,
Be the first to react

Comment

 Absolut Vodka to adopt fiber-based cap

Pernod-Ricard owned vodka brand Absolut will pair a paper-based cap with its iconic Absolut Vodka glass bottle from as early as next year thanks to a tie-up with Swedish start-up Blue Ocean Closures.

The Absolut Company (Pernod Ricard) has tapped Sweden’s Blue Ocean Closures to develop a fiber-based cap. The biobased cap combines an FSC fiber body with a thin top-seal barrier layer. Recyclable in the standard paper stream, the cap is also said to be ocean biodegradable. 

Prototyping and testing stages throughout 2022 will see several variants of the cap and commercialization is slated for 2023. Future packaging innovations integrating the paper closure will also be an area of study. 

“We know that collaboration across the entire value chain sits at the heart of long-term progress and true environmental, economic, and social impact,” Eric Näf, Director of Packaging Development at The Absolut Company, said in a statement. 

The Absolut Company is aiming for 100% of its packaging to be reusable, recyclable or compostable by 2025. As a member of paper-bottle company Paboco’s “pioneer community, it announced last year a trial of the Absolut Paper Bottle prototype, and also revealed its “most sustainable bottle yet” made with 60% recycled glass.

Paboco is also working with Blue Ocean Closures on a fiber-based cap as it makes strides in its efforts to achieve a “recyclable and fully bio-based bottle”.

Editor's picks

Reusable packaging: Niche segment or new norm?

Reusable packaging: Niche segment or new norm?

Without a “significant change in trajectory”, the global market for refillable and reusable packaging is forecast to reach a mere 5% penetration rate by 2030. Yet, says McKinsey, increased consumer demand, regulations promoting reuse[…]

Creative paper trends: How are sustainble aspirations impacting fine papers?

Creative paper trends: How are sustainble aspirations impacting fine papers?

French make-up brand Eclo debuts with biosourced packaging

French make-up brand Eclo debuts with biosourced packaging

Salinas Packaging Group launches its life cycle analysis tool

Advertorial

Salinas Packaging Group launches its life cycle analysis tool

More articles