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The Estée Lauder Companies joins Pulpex paper bottle consortium

Katie Nichol
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The Estée Lauder Companies joins Pulpex paper bottle consortium

The Pulpex paper bottle consortium has a new member. Beauty group The Estée Lauder Companies will look to scale the Pulpex technology across its brand portfolio.

The Estée Lauder Companies (ELC) has become the first prestige beauty company to join the Pulpex paper bottle consortium. It partners existing members Diageo, Unilever, PepsiCo, GSK Consumer Healthcare and Castrol, who are embarking on developing recyclable bottles made from wood pulp for their respective portfolios.

“Exploring alternative materials and more responsible concepts into our packaging design is a strategic imperative, but we know we can’t do it alone. Scaling innovation will be key to driving sustainable packaging solutions,” said Daniel Ramos, Senior Vice President, Global Packaging, The Estée Lauder Companies. 

ELC has committed to using 50% or less virgin petroleum plastic in its packaging by end 2030. By 2025, it aims for all its cartons to be FSC-certified, and for 75% to 100% of its packaging to be “recyclable, refillable, reusable, recycled or recoverable”.  

Pulpex paper bottles

Pulpex Limited is a partnership between Diageo and venture capital company Pilot Lite. Pulpex recently announced that it had teamed up with Finnish paperboard specialist Stora Enso to produce paper bottles on an industrial scale, using its formed fiber material. A high speed production line is set to start up in 2022. Chemical company BASF is working with Pulpex to develop barrier technologies – rather than using a plastic lining, the bottles are cured in microwave ovens and sprayed with a coating that creates a barrier with the liquid.

Pulpex says that its technology will in time be a cheaper option than most glass bottles. The paper bottle’s carbon footprint is said to be 90% lower than glass and 30% lower than PET. The bottles can be recycled in standard paper waste streams.

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