Ritrama, Manter, Arconvert: these prestigious brands make up the unique world of Fedrigoni Self-Adhesives, a division of Fedrigoni that unites expertise and innovative solutions to the production of papers and films for labeling. Manter App is just one example, showcasing excellence and inspiration in label development for the entire world.
The Fedrigoni group is evolving by turning to technological innovation and beautiful, efficient, and high-performing products to strengthen its client relationships. The packaging creator Arconvert selects textures and colors from among Fedrigoni papers to ensure that boxes and labels are coordinated. The group’s technological heart and soul, the highly specialized Ritrama, delivers aesthetic solutions for personalized orders. And Manter stands out for its use of premium and sustainable luxury materials featured in the catalog The Art of Luxury Labelling Pocket Collection, an inspiration to label designers around the world.
A premium offer
By making this large, up-to-date, high-end catalog accessible to brands, Manter App is set to shake up Manter’s luxury division. This intuitive, interactive app is the gateway to a variety of information and services: technical data about self-adhesive papers, promotional tips, trends in label design and printing, scans of sample pages and visual books by Manter, as well as samples of materials and advice on how to use them—because each label has its own purpose. Designers will also be able to download high-resolution images of textures to offer their clients highly realistic renderings of labels in progress.
Available in six languages, Manter App is a showcase for excellence allowing brands to spotlight—free of charge and around the world—the advantages of their fine wines, spirits, oils, and beer through a label printed on Manter self-adhesive paper. The app provides a place to interact and find inspiration in the quest to tell a bottle’s unique story in the most competitive way possible through the intimate and sensory relationship conveyed by its label. The project also responds to the need for differentiation among small and medium-size winemakers in a context where 75% of purchasing decisions are not predetermined, and where 65% of consumers are motivated by the emotions related to packaging.
