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Three questions for Simone Baratta, Bormioli Luigi Beauty Business Unit Director

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Three questions for Simone Baratta, Bormioli Luigi Beauty Business Unit Director

This year, Bormioli Luigi had to absorb a growth rate of 25% compared with 2019. How did you cope with that?

Meeting our clients’ needs is a top priority: given the current context, our investment strategy made all the difference by enabling us to increase our capacity to respond to demand. Whether implementing cutting-edge technology or increasing production capacity, Bormioli has always focused its investments on giving clients the highest level of service. For example, next year, two new glass production lines will be added to one launched on our Spanish site last year. Our three-year investment plan will enable us to increase by 50% our production capacity for integrated decorations. Our new metallization line began operations in Parma this spring.

Bormioli is a leading player in the beauty market: could you give us a few figures regarding your position?

We are family group whose Beauty Business Unit employs 1,200 people across three sites in Italy and Spain. Last year, we reached €213 million in turnover. We have four furnaces, fifteen glass production lines, and every decoration technology (including Inside varnish). Our annual global production capacity is 250 million pieces. But our trademark remains our capacity to develop 400 new products each year. We are also known for our expertise in complex glass forms – Good Girl by Carolina Herrera, Bad Boy (Puig), Idôle (Lancôme) – as well as more minimalist versions (Sì by Armani, La Vie est Belle by Lancôme, Chanel N°5).

In addition to these releases, you have developed a complete collection of eco-designed products.

Our R&D work focuses on eco-designed products, and the ecoLine range is a popular standard reference among brands. This is the case for Ulé (Shiseido): our jars and bottles contribute significantly to reducing the product’s carbon footprint. We provide tangible support to brands through our LCA tool.

Decarbonization is very important to our company. Historically, we’ve led the sector, with 65% of our production fueled by electric-powered melting. Our goal is to reduce our CO2 emissions by 50% (compared with 2016) by 2030 through projects like joint development of hydrogen combustion.

We are also working with PCR (15% to 40%) and developing a skincare and makeup offer that includes a rechargeable jar with a removable glass insert, as well as tubes for mascara and lip-gloss.

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