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Trends in beauty sampling

Christel Trinquier

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Trends in beauty sampling

In beauty, the sampling segment has been reinventing itself with new gestures, more sustainable options and on-demand services. We spotlight some of the latest sampling trends, sourced from our sister publication Formes de Luxe.

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Key Figures

+122%

Sales increase of refillable prestige make-up products and refills in France in the first 10 months of 2022, compared to the previous year. Although representing only 2% of the category's total sales, refillable makeup is said to have a big potential. When it comes to skincare, sales of refillable products grew by 30%, while the sales of refills were up by 46%. Source: The NPD Group

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