In beauty, the sampling segment has been reinventing itself with new gestures, more sustainable options and on-demand services. We spotlight some of the latest sampling trends, sourced from our sister publication Formes de Luxe.
Trends in beauty sampling
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Key Figures
40%
The percentage of annual fragrance sales done in the fourth quarter. Fragrance sales in December, especially during Christmas week, can be 25% to 100% higher than any other time of the year. (source: The NPD Group)
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LUXE PACK Monaco 2021: labels, closures, sampling, promotional tools, accessories
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