In beauty, the sampling segment has been reinventing itself with new gestures, more sustainable options and on-demand services. We spotlight some of the latest sampling trends, sourced from our sister publication Formes de Luxe.
Trends in beauty sampling
Most read
Key Figures
71%
percentage of women who wear makeup in the US who say they are doing so less often due to "covid-19 lifestyle changes" (source NPD Group)
Editor's picks
Interview
Livcer CEO on Livstick launch and the evolution of retail sampling
CEO of cosmetics monodose specialist Livcer, Aude de Livonnière, discusses emerging sampling habits in the midst of the health crisis and how Livstick, the French company’s latest launch, addresses these new constraints. Livstick is[…]
06/17/2020
| Sampling
How beauty sampling is adapting to post-covid retail
Arcade Beauty launches Abeo digital sampling initiative in Europe
