In beauty, the sampling segment has been reinventing itself with new gestures, more sustainable options and on-demand services. We spotlight some of the latest sampling trends, sourced from our sister publication Formes de Luxe.
Trends in beauty sampling
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In-store beauty sampling reinvented: How coronavirus is changing the game
From Hermès’ H24 contactless fragrance sampler to Dior’s touchless skincare, we look at how luxury beauty brands and retailers are adapting product testing to the pandemic, and the suppliers and olfactory marketing specialists[…]
03/24/2021
| Sampling
Hermès embraces concrete for H24 contactless fragrance sampler
MultiScent 20: a tablet turned fragrance sampler
