In beauty, the sampling segment has been reinventing itself with new gestures, more sustainable options and on-demand services. We spotlight some of the latest sampling trends, sourced from our sister publication Formes de Luxe.
Trends in beauty sampling
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Key Figures
18%
The drop in value in the French premium fragrance market, which stood at €1.21bn year-to-date end October 2020. However, the selective beauty market as a whole declined 22%. Source: The NPD Group
Editor's picks
MultiScent 20: a tablet turned fragrance sampler
Brazilian scent tech start-up Noar’s MultiScent 20 is a patented technology allowing consumers to sample up to 20 fragrances via a tablet. Exclusively distributed by US-based sampling specialist Orlandi, the device is geared to retail and[…]
Paperscent opts for Carestia blotters
Interview
Livcer CEO on Livstick launch and the evolution of retail sampling
