Brand: La Roche Posay
This tube is 66% paper, representing a 45% reduction in plastic use compared to a classic tube. Jointly developed by L’Oréal and Albéa, it boasts a smaller carbon footprint. The amount of plastic is low enough to allow the tube to be recycled along with paper products.
What’s innovative: Manufacturing a tube that is mostly made of paper that can house a viscous product.
What’s green: The tube represents a 45% reduction in plastic use compared to a classic tube, is recyclable and is said to be respectful of the marine environment.