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Versace signs first premium fragrance collection

Alissa Demorest

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Versace signs first premium fragrance collection

It was in the brand's couture workshops that Versace—whose perfume license is held by Euroitalia—drew its inspiration for its very first premium fragrance collection. Called Atelier Versace, the range has a premium positioning (the 100ml bottle retails for €365) and is comprised of six fragrances. Cédrat de Diamante (signed Marie Salamagne from Firmenich), Éclat de Rose and Jasmin au Soleil (Nathalie Lorson, Firmenich) described as "fresh and light" juices, are housed in transparent glass bottles, while Figue Blanche (Marypierre Julien, Givaudan), Santal Boisé (Christophe Raynaud, Firmenich) and Vanille Rouge (Jordi Fernandez, Givaudan), the most "intense" fragrances in the collection, come in black bottles. The twisted bottle, a design by Paris-based agency De Baschmakoff, recalls the drape of an evening dress, a shape that is accentuated by both smooth and frosted effects on the glass (Pochet du Courval). The zamak cap (Qualipac) is topped with a rendition of Medusa's head, emblem of the Italian brand, while a golden thread is wound around the neck of the bottle. The fragrances are nestled in cardboard coffrets donning golden edges. When opened, the box reveals a mirror decorated with the Atelier Versace logo.

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