Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Waste wool gets new life with Woola

Katie Nichol

Related topics :

, ,
Be the first to react

Comment

Waste wool gets new life with Woola

In a bid to make e-commerce less reliant on plastic packaging, Woola’s portfolio offers three protective solutions made of waste wool.

Positioned as a compostable alternative to bubble wrap for e-commerce packaging in the cosmetics, jewelry, electronics and wine and spirits segments, Woola is a material made of sheep wool scraps. Manufactured by the eponymous Estonian company, waste wool is protective, water-repellent, and resistant to extreme temperatures. Supply of the material is also plentiful: according to Woola, 90% of waste wool is burned in Europe, which equates to some 200,000 tons per year.

The supplier offers three protective packaging solutions. Bottle Sleeve is a wool wrap that comes in four sizes, while Bubble Wool, as its name attests, is an alternative to bubble wrap. Both blend wool mixed with a bio-based binder. Wool Envelope is a mailer with a wool interior and a recycled paper outer sleeve.

Editor's picks

ID Genève first luxury watchmaker to roll out seaweed packaging

ID Genève first luxury watchmaker to roll out seaweed packaging

Aiming to combine luxury and sustainability, Swiss watchmaker ID Genève is to roll out a watch box made of seaweed. Produced using Notpla Rigid, it is said to be home compostable. After its plastic-free, plant-based watch straps made from[…]

11/26/2022 | DesignLifestyle
Luxury packaging takeaways from Les Places d’Or

Luxury packaging takeaways from Les Places d’Or

Auressens: metal effects minus the metal

Auressens: metal effects minus the metal

Nylo: fishing nets take on a second life

Nylo: fishing nets take on a second life

More articles