Ireland’s Waterford Distillery is gearing up to introduce the Single Farm Origin Series, its first whiskies, which the company describes as “individual farm harvests captured in spirit”.
“Unlike nearly all industry players, which source generic raw materials, we distill one farm’s crop per week, throughout the year, with complete traceability from field to barrel. Comparatively speaking it's probably the most expensive production process for any spirit anywhere,” explains Waterford Distillery’s head of communications Mark Newton.
The company worked with Waterford-based design agency TrueOutput to create its brand identity, and called upon glassmaker Stoelzle to produce the distinctive blue bottles.
Stoelzle explains that the fully bespoke design called for fine ribs on the body of the bottle, which is a significant production challenge when it comes to glass. “Creating that distinct shape, while meeting the needs of the brand was a fine balance,” the glassmaker explained. The bottle was decorated in-house using screen-printed ceramic inks. Engravings on the bottom of the bottles allude to the brand’s ethos.
"The concept is based around representing multiple layers; a mille-feuille of the flavors found in the whisky," notes TrueOutput. "As it is a 'barley forward’ product in tune with nature's cycle, we chose to feature twenty-four ridges (on the bottle), which reflect the twenty-four hour circadian rhythm of nature."
The Single Farm Origin whiskies are set to launch in May in Europe and parts of Asia, with the US set to follow later this year.
To mark the launch of Waterford Whisky, the distillery has created a limited-edition commemorative series of 1,500 bottles. Described as a complex, multi-layered single malt, 1st Cuvée: Pilgrimage will be available only at the distillery’s open day on April 25.
Waterford Distillery is planning to launch multi-farm cuvées in the future.