Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Wine-inspired redesign for Château de Beaulon VSOP

Katie Nichol

Related topics :

Be the first to react

Comment

Wine-inspired redesign for Château de Beaulon VSOP

Château de Beaulon has reworked the design of its emblematic VSOP cognac, unveiling a pack that is at once traditional yet modern.

For the revamp of Château de Beaulon’s VSOP cognac, France-based design agency Maison Linea drew its inspiration from the world of French wines for the bottle’s label design.

The white label (LithoBru) with elements of black and gold is adorned with the reworked drawing of the Château de Beaulon and embossed with the brand’s stamp featuring its coat of arms. LithoBru used a watermark substrate for the label, imbuing the stamp with a slight transparent effect.

The cognac is housed in Saverglass’ Exception stock bottle, whose design stands out thanks to its deep punt.

Château de Beaulon’s VSOP cognac is made from the Folle Blanche grape variety and aged in oak casks.

Component

BottleSaverglass

Component

LabelLithoBru

Component

DesignMaison Linea

Editor's picks

Behind the design of Domaine Belargus’ Anjou wines

Behind the design of Domaine Belargus’ Anjou wines

A new player on the French wine scene, Domaine Belargus has brought Burgundy’s single-grape-variety style of winemaking to the Loire valley. It is this purist approach that inspired the branding and packaging design, orchestrated by[…]

10/25/2021 |
Cognac Frapin’s Cuvée Rabelais: Suspended in time

Cognac Frapin’s Cuvée Rabelais: Suspended in time

Ruinart’s Second Skin goes big with artist Antonin Anzil

Ruinart’s Second Skin goes big with artist Antonin Anzil

06 Vodka: When rosé meets vodka

06 Vodka: When rosé meets vodka

More articles