Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Wine-inspired redesign for Château de Beaulon VSOP

Katie Nichol

Related topics :

Be the first to react

Comment

Wine-inspired redesign for Château de Beaulon VSOP

Château de Beaulon has reworked the design of its emblematic VSOP cognac, unveiling a pack that is at once traditional yet modern.

For the revamp of Château de Beaulon’s VSOP cognac, France-based design agency Maison Linea drew its inspiration from the world of French wines for the bottle’s label design.

The white label (LithoBru) with elements of black and gold is adorned with the reworked drawing of the Château de Beaulon and embossed with the brand’s stamp featuring its coat of arms. LithoBru used a watermark substrate for the label, imbuing the stamp with a slight transparent effect.

The cognac is housed in Saverglass’ Exception stock bottle, whose design stands out thanks to its deep punt.

Château de Beaulon’s VSOP cognac is made from the Folle Blanche grape variety and aged in oak casks.

Component

BottleSaverglass

Component

LabelLithoBru

Component

DesignMaison Linea

Editor's picks

Pegasus Distillerie rolls out premium gin

Pegasus Distillerie rolls out premium gin

For the first opus of a planned multi-spirit range, French spirits distillery Pegasus turned to Maison Linea for the branding and visual identity of Orion gin. Inspired by the grandeur of space and its constellations, it comes in a deep blue[…]

05/17/2022 |
An earthy pack from Kilmartin Gin

An earthy pack from Kilmartin Gin

French artist Claude Viallat decorates Ruinart’s Champagne Second skin

French artist Claude Viallat decorates Ruinart’s Champagne Second skin

Curius’ VETA+ debuts with wood-effect labels and molded pulp packs

Curius’ VETA+ debuts with wood-effect labels and molded pulp packs

More articles