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Winners of Gainerie 91 design awards 2020 reinvent luxury packaging

Katie Nichol

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Winners of Gainerie 91 design awards 2020 reinvent luxury packaging

French luxury packaging and merchandising specialist Gainerie 91 has unveiled the winners of its seventh annual design contest that spotlights emerging talent, with entrants this year presenting concepts based around the theme of “sustainable luxury”.

First Prize: Silo


Céline Vanlaer and Antoine Brachet, students at French design school Ensaama, were awarded first prize for Silo, a sustainable pack designed to keep skincare products cool. Taking its inspiration from ancestral techniques, Silo is based on the ‘desert fridge’, or ‘zeer pot’. It consists of two terracotta pots and uses sand, water and evaporation to keep the formula fresh. The terracotta pot is manufactured in one piece using the lost-wax casting technique (also called precision casting). Here, sand replaces wax, and is enclosed within the finished pot. Holes in the base allow water to be introduced; once the water evaporates, Silo can be placed in a tray filled with water to maintain the cooling process.

Second prize: Comme de l’eau de roche

Jeanne Guiraut won second prize for her submission “Comme de l’eau de roche”, a secondary fragrance packaging made of two hollowed-out perfumed soaps that fit together to enclose the fragrance. The soap/fragrance is then housed in a linen bag. A Pinatex vegetal leather strap adorns the bag, enabling it to be hung from a hook when used as a soap.

Third prize: Les petits papiers

“Les petits papiers'' from Nicolas Bruneton won third prize for its packaging concept enabling consumers to discover a perfume’s composition thanks to scented paper cards. The structure consists of a bio-composite base made from wood ash (MATERIOM), with blotting papers (12, for each note in the fragrance) forming the conical top that covers the perfume bottle. Consumers pull on the blotting paper ‘petals’ to discover the fragrance notes; a gesture designed to evoke the blooming of a flower. The enclosed bottle is thus gradually revealed. Once the fragrance bottle is removed, the blotting papers can be placed in the base and burnt to use as a home fragrance.

People’s Choice Award: Suggestion Usufruit

Quentin Lindner’s “Suggestion Usufruit” won the The People’s Choice Award; a concept of usufruct (the right to enjoy another’s property provided it is returned intact) applied to luxury packaging. Lindner designed secondary fragrance packaging made of vegetal leather that acts as a second skin. Laser-cut openwork detailing affords a glimpse of the fragrance within. The pack can also be used as a case for on-the-go scents.

Studio Noir Vif created the trophy for the design awards' 2020 edition. The trophy represents the combination of a designer's pen and a plioir, or folding tool. Made of stainless steel, it was created in four versions: gold, silver, bronze and rose gold. The trophy comes with a machined oak support, also designed by Noir Vif, and is presented in a box sheathed in vegetal leather made by Gainerie 91.

Gainerie 91’s annual Design Contest has been held since 2014.

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