© yslbeaute
With its reloadable packaging, Yves Saint Laurent Beauté’s Pure Shots skincare range is putting plastic reduction on center stage.
The packaging development strategy for YSL Beauté’s Pure Shots launch fits in with beauty group L’Oréal’s ambitions for reducing plastic waste: by 2025, it is aiming for all of its plastic packaging to be reloadable, refillable, recyclable or compostable, and for 50% of its packaging to be recycled or biosourced.
The premium skincare line, aimed at consumers with “fast-paced urban lifestyles”, consists of four serums, a cream and an essence-in-lotion. The serum and the cream formats are designed to be reloaded, while the packaging for the lotion is simply recyclable.
The serums are housed in a rectangular-shaped outer plastic shell that holds a transparent glass bottle revealing the pastel hue of the formula within. The shell and sleek black cap (Albéa) are meant for reuse, while the serum bottle, in drawn glass (Flacopharm), and its pump can be replaced when empty. The Pure Shots bottle shell accommodates all four serums, so they can be switched at will in the same packaging.
The Perfect Plumper cream is also reloadable, although this time the jar is made from glass and the refill from plastic. The jar and lid are thus designed to be conserved, while a plastic refill containing the formula is replaced after use.
The Hydra Bounce lotion’s bottle is 100% recyclable, says L’Oréal, as the main material is PET. “The components do not need to be separated as in the recycling process, the components are sorted according to the density of each material,” the brand explained to Luxe Packaging Insight.
A reloadable 30ml Pure Shots bottle costs €90, while a 30ml refill is priced at €76.
Glass refill bottleFlacopharm
Cap, collarAlbéa
PumpAlbéa
Serum shellAlbéa
Back LabelPrintor
BoxRLC
