Creative

Estandon bottles rosé wine in black
At a press event in Paris last month, French wine cooperative Estandon showcased its latest launches, including its Génération Estandon organic rosé. The brand has also rolled out Black Rosé, which comes in a black opaque bottle. After its[…]

Wunderman Thompson Intelligence decodes consumer trends for premium packaging
Macro-trends around regeneration, optimism and emotional wellness and their impact on luxury packaging was the theme of a conference by Wunderman Thompson Intelligence at LUXE PACK New York last month. Here are some of the highlights from the[…]

Gainerie 91 design contest: The winning projects
At an evening ceremony at the Jeu de Paume museum in Paris last week, French secondary packaging supplier Gainerie 91 awarded the top prizes for its annual student design contest. The five winning projects, of which four were dedicated to[…]

2022 Verallia Design Awards rethink glass bottles for no/low drinks
French glassmaker Verallia revealed the winners of its 2022 Design Awards at a ceremony in Paris last week. Formes de Luxe/Luxe Packaging Insight journalist Katie Nichol was a jury member for this year's event, which judged design students’[…]

A futuristic design for Bowmore x Aston Martin ARC-52 whisky
Scottish distillery Bowmore has unveiled a 52-year-old single malt whisky. Made in collaboration with luxury carmaker Aston Martin, the Bowmore ARC-52 "harnesses heritage and innovation" in its futuristic carafe. Beam Suntory-owned distillery[…]

Fame: Paco Rabanne's latest fragrance a nod to fashion roots
Paco Rabanne (Puig) has launched Fame, a new woman’s perfume whose packaging is inspired by the fashion designer's iconic chainmail dress. After the launch of its men’s fragrance Phantom last year, Paco Rabanne has introduced a women’s[…]

Juju Wang: A modern traditionalist
Juju Wang is a conceptual artist who has basked in both Chinese and American cultures. Today, the artist divides her time between her own artistic ventures and partnerships with luxury brands. Wang is slated to be Guest of Honor at the next[…]

Midleton Very Rare unveils 47 year-old whisky
For the third release in its Midleton Very Rare Silent Distillery collection, Irish Distillers has launched a 47-year-old Single Pot Still Irish whisky. The blend is decanted into hand-blown crystal carafes. Irish Distillers (Pernod Ricard) has[…]

Deljoy: A new player mixes citrus and cognac
Inspired by its generational savoir faire in cognac, Maison Delpeuch-Joyeux has unveiled its first Cognac and citrus liqueur. The spirit, named Deljoy, is housed in a bottle whose shape evokes its key ingredient - the citrus fruit. After a[…]

Gainerie 91 design contest 2022: young talent takes on luxury gifts
For the theme of its 2022 Design Awards, French supplier Gainerie 91 chose Les Bibelots de Luxe, or “an original and refined gift”. From among the 100 or so applications from French design students, the company shortlisted 12 projects, each of[…]