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Design takes center stage at Gainerie 91

Design takes center stage at Gainerie 91

In keeping with the 2021 theme, “packaging tells a story”, four young designers dreamed up novel packaging solutions for French luxury packaging specialist Gainerie 91’s annual design contest. We take a visual journey of this year’s winners,[…]

10/12/2021 | Design
Fragrance Foundation France Awards' best bottles for 2021?

Fragrance Foundation France Awards' best bottles for 2021?

The Fragrance Foundation France hosted its annual awards last week recognizing perfume excellence. This 29th edition crowned Parfums Caron and Giorgio Armani Beauty the winners in the best bottle category. The winner of the best men’s fragrance[…]

10/11/2021
Fedrigoni & Vodka Votiva: When Packaging Becomes Art

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Fedrigoni & Vodka Votiva: When Packaging Becomes Art

Vodka Votiva’s packaging, entirely created using materials from Fedrigoni group’s catalog, is a perfect example of how thin, almost imperceptible even, is the line between art and design. In developing the coffret, studio Spazio Di Paolo studio[…]

10/03/2021 |
Fedrigoni & Vodka Votiva, quand l'emballage se fait œuvre d'art

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Fedrigoni & Vodka Votiva, quand l'emballage se fait œuvre d'art

La frontière entre art et design est très mince, imperceptible. L'emballage de la Vodka Votiva, crée uniquement en utilisant des matières du catalogue de Fedrigoni, en est un parfait exemple. Pour le concevoir, le studio Spazio Di Paolo s’est[…]

09/20/2021 |
“Design codes should define a brand, not a product”

“Design codes should define a brand, not a product”

Alnoor Mitha de Bharat, better known in the industry as Alnoor, has been a creative force in France’s packaging design community for close to 20 years with his agency Objets de Convoitises. Luxe Packaging Insight caught up with Alnoor at his[…]

09/08/2021 | Design
Behind Chanel’s N°5 limited-edition pulp pack

Behind Chanel’s N°5 limited-edition pulp pack

Described as “neither a folding carton nor a coffret,” Chanel’s limited-edition pulp blister pack, created for the 100th anniversary of the maison’s N°5 fragrance, hit markets earlier this summer. Knoll Packaging’s Florence Dancoisne and[…]

Uncovering fashion's influence on luxury packaging

Uncovering fashion's influence on luxury packaging

In a report originally published in the winter issue of our sister publication Formes de Luxe, we explore the fashion/sustainability equation and examine how fashion’s influence extends to luxury packaging. From the couture dress splashed across[…]

08/09/2021 | CSRTrends
Less is more: fine foods in focus

Less is more: fine foods in focus

In a report originally published in the winter 2020 issue of our sister publication Formes de Luxe, we look at how the old adage of "less is more" rings true when it comes to fine foods packaging. If there is one luxury segment in France where[…]

08/02/2021 | DesignFine foods
Congruent packaging design: what influence on the consumer?

Congruent packaging design: what influence on the consumer?

In our second exclusive interview with Gordy Pleyers, Professor of Neuromarketing at the University of Louvain in Belgium, scientific expert in consumer influence and coordinator of Mind Insights*, he addresses the impact of congruent design on[…]

07/26/2021 | Design
Verallia Design Awards 2021: winning concepts revealed

Verallia Design Awards 2021: winning concepts revealed

“Glass in solo format” was the theme of French glassmaker Verallia’s Design Awards, a packaging competition open to students and young designers headed up this year by glass artisan Laura Cambon. Reflecting the societal changes impacting[…]

07/05/2021 | TrendsDesign