Creative
Congruent packaging design: what influence on the consumer?
In our second exclusive interview with Gordy Pleyers, Professor of Neuromarketing at the University of Louvain in Belgium, scientific expert in consumer influence and coordinator of Mind Insights*, he addresses the impact of congruent design on[…]
Verallia Design Awards 2021: winning concepts revealed
“Glass in solo format” was the theme of French glassmaker Verallia’s Design Awards, a packaging competition open to students and young designers headed up this year by glass artisan Laura Cambon. Reflecting the societal changes impacting[…]
Inside baijiu's quest to conquer the West
Cyril Camus, at the helm of Camus Group, spoke to Luxe Packaging Insight about the evolution of Chinese spirit baijiu outside of its home country. Distributor of Moutai in export markets, Camus Group has also just launched Shede Founder's[…]
Premium wine labels: the trends to watch
Across the wine-producing regions of Australia, the US, Spain and Italy, an entire generation of winemakers are emancipating themselves from the design codes of French wine. Driven by the unbridled creativity of so-called table wines, the[…]
Paul Lafayet Pâtisserie Française fetes Hong Kong's Crème Brulée Festival
Since it was founded in 2016, the Crème Brulée Festival, the brainchild of fine foods brand Paul Lafayet - Pâtisserie Française, has become a much-anticipated gourmet event in Hong Kong. For the 2021 edition last May, sales increased by 20%.[…]
Japell Hanser&SAG reinvents paper finishing
French paper finishing specialist Japell Hanser&Sag continues to revisit traditional embellishment techniques. We take a deep dive into the expertise behind the company’s high-end creations. At Japell Hanser&SAG (JH&S), creation stops at[…]
Interview
Exclusive Interview: Gordy Pleyers on shaping luxury consumer perception through design
Gordy Pleyers, Professor of Neuromarketing at the University of Louvain in Belgium and scientific expert in the area of consumer influence, coordinates Mind Insights, a scientific organization that conducts exclusive studies to better understand[…]
Martell’s Dame-Jeanne Collection explores ancestral know-how
Unveiled to a select group of the French cognac house’s clients in China late last year, Martell’s Dame-Jeanne Collection of vintage eaux-de-vies are housed in custom-blown demi-johns nestled inside intricately woven willow sculptures. Aged for[…]
The expert view: Analyzing recruitment trends in luxury
Grégory Marande is a France-based headhunter specialized in luxury across cosmetics, fashion, wine & spirits, hospitality & retail and industrial design. He speaks with Luxe Packaging Insight about the impact of the health crisis on recruitment[…]
Gin: Analyzing a market in flux
Gin has gone from rotgut to chic cocktail. Today, it makes up a creative, cosmopolitan market teeming with products — perhaps too many. So what's the risk? That an overly crowded marketplace could blur visibility and bore consumers, even when it[…]
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