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“Design codes should define a brand, not a product”

“Design codes should define a brand, not a product”

Alnoor Mitha de Bharat, better known in the industry as Alnoor, has been a creative force in France’s packaging design community for close to 20 years with his agency Objets de Convoitises. Luxe Packaging Insight caught up with Alnoor at his[…]

09/08/2021 | Design
Behind Chanel’s N°5 limited-edition pulp pack

Behind Chanel’s N°5 limited-edition pulp pack

Described as “neither a folding carton nor a coffret,” Chanel’s limited-edition pulp blister pack, created for the 100th anniversary of the maison’s N°5 fragrance, hit markets earlier this summer. Knoll Packaging’s Florence Dancoisne and[…]

Uncovering fashion's influence on luxury packaging

Uncovering fashion's influence on luxury packaging

In a report originally published in the winter issue of our sister publication Formes de Luxe, we explore the fashion/sustainability equation and examine how fashion’s influence extends to luxury packaging. From the couture dress splashed across[…]

08/09/2021 | CSRTrends
Less is more: fine foods in focus

Less is more: fine foods in focus

In a report originally published in the winter 2020 issue of our sister publication Formes de Luxe, we look at how the old adage of "less is more" rings true when it comes to fine foods packaging. If there is one luxury segment in France where[…]

08/02/2021 | DesignFine foods
Congruent packaging design: what influence on the consumer?

Congruent packaging design: what influence on the consumer?

In our second exclusive interview with Gordy Pleyers, Professor of Neuromarketing at the University of Louvain in Belgium, scientific expert in consumer influence and coordinator of Mind Insights*, he addresses the impact of congruent design on[…]

07/26/2021 | Design
Verallia Design Awards 2021: winning concepts revealed

Verallia Design Awards 2021: winning concepts revealed

“Glass in solo format” was the theme of French glassmaker Verallia’s Design Awards, a packaging competition open to students and young designers headed up this year by glass artisan Laura Cambon. Reflecting the societal changes impacting[…]

07/05/2021 | TrendsDesign
Inside baijiu's quest to conquer the West

Inside baijiu's quest to conquer the West

Cyril Camus, at the helm of Camus Group, spoke to Luxe Packaging Insight about the evolution of Chinese spirit baijiu outside of its home country. Distributor of Moutai in export markets, Camus Group has also just launched Shede Founder's[…]

Premium wine labels: the trends to watch

Premium wine labels: the trends to watch

Across the wine-producing regions of Australia, the US, Spain and Italy, an entire generation of winemakers are emancipating themselves from the design codes of French wine. Driven by the unbridled creativity of so-called table wines, the[…]

06/09/2021 | Design
Paul Lafayet Pâtisserie Française fetes Hong Kong's Crème Brulée Festival

Paul Lafayet Pâtisserie Française fetes Hong Kong's Crème Brulée Festival

Since it was founded in 2016, the Crème Brulée Festival, the brainchild of fine foods brand Paul Lafayet - Pâtisserie Française, has become a much-anticipated gourmet event in Hong Kong. For the 2021 edition last May, sales increased by 20%.[…]

06/02/2021 | DesignFine foods
Japell Hanser&SAG reinvents paper finishing

Japell Hanser&SAG reinvents paper finishing

French paper finishing specialist Japell Hanser&Sag continues to revisit traditional embellishment techniques. We take a deep dive into the expertise behind the company’s high-end creations. At Japell Hanser&SAG (JH&S), creation stops at[…]

05/06/2021 |