Creative - Page 3

Interview

Exclusive Interview: Gordy Pleyers on shaping luxury consumer perception through design

Gordy Pleyers, Professor of Neuromarketing at the University of Louvain in Belgium and scientific expert in the area of consumer influence, coordinates Mind Insights, a scientific organization that conducts exclusive studies to better understand[…]

Martell’s Dame-Jeanne Collection explores ancestral know-how

Unveiled to a select group of the French cognac house’s clients in China late last year, Martell’s Dame-Jeanne Collection of vintage eaux-de-vies are housed in custom-blown demi-johns nestled inside intricately woven willow sculptures. Aged for[…]

The expert view: Analyzing recruitment trends in luxury

Grégory Marande is a France-based headhunter specialized in luxury across cosmetics, fashion, wine & spirits, hospitality & retail and industrial design. He speaks with Luxe Packaging Insight about the impact of the health crisis on recruitment[…]

Gin: Analyzing a market in flux

Gin has gone from rotgut to chic cocktail. Today, it makes up a creative, cosmopolitan market teeming with products — perhaps too many. So what's the risk? That an overly crowded marketplace could blur visibility and bore consumers, even when it[…]

Château Mouton Rothschild: Xu Bing illustrates 2018 millésime

Renowned as the world’s most expensive wine, Château Mouton Rothschild, a Pauillac Premier Cru Classé, now owned by Baroness Philippine de Rothschild’s three children, is also the world’s only wine whose label, since 1945, has been illustrated[…]

Dossier

Dossier of the Month - Getting creative: the latest materials, decoration & design solutions

It's a creative time to be in the business of luxury packaging development. Over the last 18 months, our pages have seen a rich influx of innovations from suppliers, designers and crafts specialists. In this month's Dossier, we've gathered what[…]

Interview

Pili’s renewable pigments prep for industrialization phase

French start-up Pili is pioneering the creation of bio-based pigments with the promise of a palette of unlimited — and lasting — colors. In March 2021, the Toulouse-based company welcomed a second round of funding of €4m, enabling it to embark[…]

Maison Fey embarks on embossing stone

Through its 110-year history, leather crafts company Maison Fey has made a name for itself through the creation of leather desk tops, faux books and Cordoba leather mainly destined for the interior decoration market. Today, the Parisian atelier[…]

Decoration innovation: Créanog embosses on wood

French embossing specialist Créanog is applying its expertise to wood—a new technique that has already caught the attention of major cognac brands. While a handful of leading players in the spirits market were given an “unofficial” preview[…]

Quinta Vale D. Maria: Port glory

For this exceptional limited-edition port, Quinta Vale D. Maria highlighted Portugeuse expertise from harvest and design to the production of the coffret. After completing her studies in agricultural engineering in the early 2000s, Rita Rivotti[…]