Creative - Page 8

Beauty for the ages: How FORMA brands designs for Gen Z and Millennials

Beauty for the ages: How FORMA brands designs for Gen Z and Millennials

San Francisco-based portfolio company FORMA brands is dedicated to buying, building, and boosting cosmetics and personal care brands for consumers under 40. FORMA’s Senior Director of Packaging Design, Lauren Golik, spoke with Luxe...

Bringing fragrance back: Four French companies reviving heritage brands

Bringing fragrance back: Four French companies reviving heritage brands

A slew of recent launches has seen a trend for the revival of fragrances that had their heyday during perfumery’s golden age. We take a closer look at these brands and how their packaging is reinterpreting classic design codes.Bienaimé...

Inside Dries Van Noten's refillable fragrances & lipsticks

Inside Dries Van Noten's refillable fragrances & lipsticks

Dries Van Noten’s first beauty collection embodies the Belgian fashion designer’s penchant for unlikely combinations. Created with majority shareholder Puig, the refillable fragrance packaging juxtaposes glass with wood, ceramic, plastic...

03/14/2022 | DesignTrends
Argentum Apothecary upgrades secondary packs

Argentum Apothecary upgrades secondary packs

In anticipation of its forthcoming fragrance launch, UK-based Argentum Apothecary has unveiled new secondary packaging across its brand portfolio.Luxury skincare brand Argentum Apothecary has revealed plans to launch its first fragrance...

03/14/2022 | Design
Château de Sérame: the jewel in Les Vignobles d’Exéa’s crown

Château de Sérame: the jewel in Les Vignobles d’Exéa’s crown

With a new generation at its helm, French family-owned winery Les Vignobles d’Exéa has unveiled new products and packaging. Its Château de Sérame wine is the star of the range.Les Vignobles d’Exéa in France’s Languedoc-Roussillon...

03/08/2022 | Design
Daniel Libeskind takes on redesign of Richard Hennessy cognac carafe

Daniel Libeskind takes on redesign of Richard Hennessy cognac carafe

In what marks his first collaboration with Hennessy (LVMH), Polish-American architect and designer Daniel Libeskind dreamed up a striking decanter in Baccarat crystal.Maison Hennessy has revealed the new bottle design for Richard Hennessy,...

03/03/2022 | Design
Champagne: Analysis of a market in transition

Champagne: Analysis of a market in transition

Champagne may have sat on the sidelines during the Covid-induced lockdowns, but the industry has adapted. E-commerce introduced brands to the benefits of having a direct relationship with their consumers, and brands are now offering their...

Luxury brands unveil Chinese New Year packaging

Luxury brands unveil Chinese New Year packaging

Luxury brands are celebrating the Year of the Tiger with tailor-made limited-edition packaging. We spotlight some of the eye-catching launches across the beauty and wines & spirits segments for Chinese Lunar New Year.L’Or de Jean Martell...

The Reach: The Macallan sculpts its oldest-ever whisky

The Reach: The Macallan sculpts its oldest-ever whisky

The Macallan The Reach is the Scotch whisky brand’s oldest expression to date. The 81-year-old single malt is housed in a mouth-blown decanter cradled in bronze.For The Reach, its 81-year-old single malt, The Macallan opted for a bespoke,...

02/21/2022 | Design
Filigree Gin: a super-premium gin goes for gold

Filigree Gin: a super-premium gin goes for gold

An age-old intricate metalwork technique used in jewelry inspired both Filigree Gin’s name and packaging design. Filigree pieces adorn the 24-carat gold-plated bottle and cap of the super-premium spirit, which will hit the market later...

02/11/2022 | Design