Creative - Page 9

Premium wine labels: the trends to watch

Across the wine-producing regions of Australia, the US, Spain and Italy, an entire generation of winemakers are emancipating themselves from the design codes of French wine. Driven by the unbridled creativity of so-called table wines, the[…]

Paul Lafayet Pâtisserie Française fetes Hong Kong's Crème Brulée Festival

Since it was founded in 2016, the Crème Brulée Festival, the brainchild of fine foods brand Paul Lafayet - Pâtisserie Française, has become a much-anticipated gourmet event in Hong Kong. For the 2021 edition last May, sales increased by 20%.[…]

Japell Hanser&SAG reinvents paper finishing

French paper finishing specialist Japell Hanser&Sag continues to revisit traditional embellishment techniques. We take a deep dive into the expertise behind the company’s high-end creations. At Japell Hanser&SAG (JH&S), creation stops at[…]

Interview

Exclusive Interview: Gordy Pleyers on shaping luxury consumer perception through design

Gordy Pleyers, Professor of Neuromarketing at the University of Louvain in Belgium and scientific expert in the area of consumer influence, coordinates Mind Insights, a scientific organization that conducts exclusive studies to better understand[…]

Martell’s Dame-Jeanne Collection explores ancestral know-how

Unveiled to a select group of the French cognac house’s clients in China late last year, Martell’s Dame-Jeanne Collection of vintage eaux-de-vies are housed in custom-blown demi-johns nestled inside intricately woven willow sculptures. Aged for[…]

The expert view: Analyzing recruitment trends in luxury

Grégory Marande is a France-based headhunter specialized in luxury across cosmetics, fashion, wine & spirits, hospitality & retail and industrial design. He speaks with Luxe Packaging Insight about the impact of the health crisis on recruitment[…]

Gin: Analyzing a market in flux

Gin has gone from rotgut to chic cocktail. Today, it makes up a creative, cosmopolitan market teeming with products — perhaps too many. So what's the risk? That an overly crowded marketplace could blur visibility and bore consumers, even when it[…]

Château Mouton Rothschild: Xu Bing illustrates 2018 millésime

Renowned as the world’s most expensive wine, Château Mouton Rothschild, a Pauillac Premier Cru Classé, now owned by Baroness Philippine de Rothschild’s three children, is also the world’s only wine whose label, since 1945, has been illustrated[…]

Dossier

Dossier of the Month - Getting creative: the latest materials, decoration & design solutions

It's a creative time to be in the business of luxury packaging development. Over the last 18 months, our pages have seen a rich influx of innovations from suppliers, designers and crafts specialists. In this month's Dossier, we've gathered what[…]

Interview

Pili’s renewable pigments prep for industrialization phase

French start-up Pili is pioneering the creation of bio-based pigments with the promise of a palette of unlimited — and lasting — colors. In March 2021, the Toulouse-based company welcomed a second round of funding of €4m, enabling it to embark[…]