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Design

Vodka Votiva, quand l'emballage se fait œuvre d'art

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Vodka Votiva, quand l'emballage se fait œuvre d'art

La frontière entre art et design est très mince, imperceptible. L'emballage de la Vodka Votiva, crée uniquement en utilisant des matières du catalogue de Fedrigoni, en est un parfait exemple. Pour le concevoir, le studio Spazio Di Paolo s’est[…]

09/20/2021
Vodka Votiva: When Packaging Becomes Art

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Vodka Votiva: When Packaging Becomes Art

Vodka Votiva’s packaging, entirely created using materials from Fedrigoni group’s catalog, is a perfect example of how thin, almost imperceptible even, is the line between art and design. In developing the coffret, studio Spazio Di Paolo studio[…]

09/20/2021
“Design codes should define a brand, not a product”

“Design codes should define a brand, not a product”

Alnoor Mitha de Bharat, better known in the industry as Alnoor, has been a creative force in France’s packaging design community for close to 20 years with his agency Objets de Convoitises. Luxe Packaging Insight caught up with Alnoor at his[…]

09/08/2021 |
Behind Chanel’s N°5 limited-edition pulp pack

Behind Chanel’s N°5 limited-edition pulp pack

Described as “neither a folding carton nor a coffret,” Chanel’s limited-edition pulp blister pack, created for the 100th anniversary of the maison’s N°5 fragrance, hit markets earlier this summer. Knoll Packaging’s Florence Dancoisne and[…]

Uncovering fashion's influence on luxury packaging

Uncovering fashion's influence on luxury packaging

In a report originally published in the winter issue of our sister publication Formes de Luxe, we explore the fashion/sustainability equation and examine how fashion’s influence extends to luxury packaging. From the couture dress splashed across[…]

08/09/2021 | CSRTrends
Less is more: fine foods in focus

Less is more: fine foods in focus

In a report originally published in the winter 2020 issue of our sister publication Formes de Luxe, we look at how the old adage of "less is more" rings true when it comes to fine foods packaging. If there is one luxury segment in France where[…]

Congruent packaging design: what influence on the consumer?

Congruent packaging design: what influence on the consumer?

In our second exclusive interview with Gordy Pleyers, Professor of Neuromarketing at the University of Louvain in Belgium, scientific expert in consumer influence and coordinator of Mind Insights*, he addresses the impact of congruent design on[…]

07/26/2021 |
Verallia Design Awards 2021: winning concepts revealed

Verallia Design Awards 2021: winning concepts revealed

“Glass in solo format” was the theme of French glassmaker Verallia’s Design Awards, a packaging competition open to students and young designers headed up this year by glass artisan Laura Cambon. Reflecting the societal changes impacting[…]

07/05/2021 | Trends
Inside baijiu's quest to conquer the West

Inside baijiu's quest to conquer the West

Cyril Camus, at the helm of Camus Group, spoke to Luxe Packaging Insight about the evolution of Chinese spirit baijiu outside of its home country. Distributor of Moutai in export markets, Camus Group has also just launched Shede Founder's[…]

Premium wine labels: the trends to watch

Premium wine labels: the trends to watch

Across the wine-producing regions of Australia, the US, Spain and Italy, an entire generation of winemakers are emancipating themselves from the design codes of French wine. Driven by the unbridled creativity of so-called table wines, the[…]

06/09/2021 | Consumer trends