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Uncovering fashion's influence on luxury packaging

Uncovering fashion's influence on luxury packaging

In a report originally published in the winter issue of our sister publication Formes de Luxe, we explore the fashion/sustainability equation and examine how fashion’s influence extends to luxury packaging. From the couture dress splashed across[…]

08/09/2021 | CSRTrends
Less is more: fine foods in focus

Less is more: fine foods in focus

In a report originally published in the winter 2020 issue of our sister publication Formes de Luxe, we look at how the old adage of "less is more" rings true when it comes to fine foods packaging. If there is one luxury segment in France where[…]

Congruent packaging design: what influence on the consumer?

Congruent packaging design: what influence on the consumer?

In our second exclusive interview with Gordy Pleyers, Professor of Neuromarketing at the University of Louvain in Belgium, scientific expert in consumer influence and coordinator of Mind Insights*, he addresses the impact of congruent design on[…]

07/26/2021 |
Verallia Design Awards 2021: winning concepts revealed

Verallia Design Awards 2021: winning concepts revealed

“Glass in solo format” was the theme of French glassmaker Verallia’s Design Awards, a packaging competition open to students and young designers headed up this year by glass artisan Laura Cambon. Reflecting the societal changes impacting[…]

07/05/2021 | Trends
Inside baijiu's quest to conquer the West

Inside baijiu's quest to conquer the West

Cyril Camus, at the helm of Camus Group, spoke to Luxe Packaging Insight about the evolution of Chinese spirit baijiu outside of its home country. Distributor of Moutai in export markets, Camus Group has also just launched Shede Founder's[…]

Premium wine labels: the trends to watch

Premium wine labels: the trends to watch

Across the wine-producing regions of Australia, the US, Spain and Italy, an entire generation of winemakers are emancipating themselves from the design codes of French wine. Driven by the unbridled creativity of so-called table wines, the[…]

06/09/2021 | Consumer trends
Paul Lafayet Pâtisserie Française fetes Hong Kong's Crème Brulée Festival

Paul Lafayet Pâtisserie Française fetes Hong Kong's Crème Brulée Festival

Since it was founded in 2016, the Crème Brulée Festival, the brainchild of fine foods brand Paul Lafayet - Pâtisserie Française, has become a much-anticipated gourmet event in Hong Kong. For the 2021 edition last May, sales increased by 20%.[…]

06/02/2021 | Fine foods
Exclusive Interview: Gordy Pleyers on shaping luxury consumer perception through design

Interview

Exclusive Interview: Gordy Pleyers on shaping luxury consumer perception through design

Gordy Pleyers, Professor of Neuromarketing at the University of Louvain in Belgium and scientific expert in the area of consumer influence, coordinates Mind Insights, a scientific organization that conducts exclusive studies to better understand[…]

04/22/2021 |
Gin: Analyzing a market in flux

Gin: Analyzing a market in flux

Gin has gone from rotgut to chic cocktail. Today, it makes up a creative, cosmopolitan market teeming with products — perhaps too many. So what's the risk? That an overly crowded marketplace could blur visibility and bore consumers, even when it[…]

Château Mouton Rothschild: Xu Bing illustrates 2018 millésime

Château Mouton Rothschild: Xu Bing illustrates 2018 millésime

Renowned as the world’s most expensive wine, Château Mouton Rothschild, a Pauillac Premier Cru Classé, now owned by Baroness Philippine de Rothschild’s three children, is also the world’s only wine whose label, since 1945, has been illustrated[…]

04/07/2021 | Crafts