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“Design codes should define a brand, not a product”

“Design codes should define a brand, not a product”

Alnoor Mitha de Bharat, better known in the industry as Alnoor, has been a creative force in France’s packaging design community for close to 20 years with his agency Objets de Convoitises. Luxe Packaging Insight caught up with Alnoor at his[…]

09/08/2021 |
Dossier of the Month - Getting creative: the latest materials, decoration & design solutions

Dossier

Dossier of the Month - Getting creative: the latest materials, decoration & design solutions

It's a creative time to be in the business of luxury packaging development. Over the last 18 months, our pages have seen a rich influx of innovations from suppliers, designers and crafts specialists. In this month's Dossier, we've gathered what[…]

03/30/2021 | DecorationMaterials
Nelly Saunier's featherweight creations

Nelly Saunier's featherweight creations

Maître d’art, Chevalier des Arts et des Lettres and winner of the Bettencourt Prize for the Intelligence of the Hand, Nelly Saunier is a plumassière, a feather artist. In her Paris studio, she deconstructs and reconstructs nature. Plumassière.[…]

01/07/2021 | Design
Studio Marianne Guély: Paper takes flight

Studio Marianne Guély: Paper takes flight

At the head of her eponymous studio, Marianne Guély’s work is a visual delight that reveals the infinite poetry of paper Marianne Guély’s world is familiar to connoisseurs of luxury, although they may not know it. She is the one who transforms[…]

06/16/2020
Le Muselet Valentin: a history of expertise

Le Muselet Valentin: a history of expertise

The muselet is gaining in aesthetic and marketing value. Le Muselet Valentin is the only French company to retain this expertise. In its ateliers, this small object becomes a distinctive sign of luxury. Inseparable from champagne, the muselet is[…]

05/28/2020
Ross Lovegrove's take on packaging design

Interview

Ross Lovegrove's take on packaging design

Guest of honor at Luxe Pack Monaco this year, Ross Lovegrove discusses his approach to design in our exclusive interview. How would you describe your design aesthetic? In the context of packaging, you can’t be so prescriptive as one has to[…]

11/06/2019
William Amor: the poetry of recovery

William Amor: the poetry of recovery

Self-taught artist William Amor diverts materials of little value and transforms them into delicate floral sculptures. William Amor explains that he has always been enamored with flowers. Having spent his childhood in Nancy, in France, he was[…]

07/10/2019