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- Sampling
How beauty sampling is adapting to post-covid retail
With retail stores implementing social distancing measures, beauty brands are having to rethink the sampling experience. Sampling suppliers have been quick to develop new products or revisit existing ranges in a bid to enhance the in-store[…]
Floratropia disrupts traditional fragrance pack codes
A newly launched French brand, Floratropia is out to shake up premium fragrance with its doypack formats. “More perfume, less packaging” is one of the driving principles behind this fragrance player that brands itself as clean, natural and[…]
Cosfibel creates perforated coffrets for Paco Rabanne
Cosfibel’s tin coffrets created for Paco Rabanne (Puig) fragrances to celebrate Father’s Day stand out on account of their perforated lids. A perforation process requiring the development of a specific tool was used to create 2,521 holes in two[…]
Asquan’s makeup brushes offer coronavirus protection thanks to Pylote technology
Beauty solutions specialist Asquan Group has launched a range of cosmetics applicators treated with French engineering firm Pylote’s antimicrobial technology that is said to be effective in providing surface protection against coronavirus.[…]
Interview: Hapticmedia & the rise of digital personalization for luxury
Digital sales are taking on even more importance in the context of retail store closures due to the coronavirus crisis. Hapticmedia, French specialist in 3D staging and personalization of products online, is well positioned for this new normal.[…]
Tanqueray’s Ten gin coffret holds the key
Diageo’s Tanqueray No. Ten gin, a small-batch creation housed in a green glass bottle, comes in a tin coffret, which opens with a key that doubles as a bottle opener. The rectangular, pale green secondary pack (GPA Luxury) is made of premium tin[…]
Premium spirits: Sansoar's approach to quality control
With more than 40 years experience in the cork industry, Portuguese packaging solutions provider Sansoar monitors production quality in Portugal and Spain, mainly in the cork stopper segment, but also wooden or metal caps and glass and crystal[…]
Arcade Beauty launches Abeo digital sampling initiative in Europe
Arcade Beauty’s Abeo platform leverages social media to make it easier for brands to get product samples into the hands of consumers. Abeo, the digital department created by beauty samples specialist Arcade Beauty and launched in the US last[…]
How Covid-19 is set to change beauty packaging: part 2
In part two of our series, Luxe Packaging Insight looks into progress in the area of antibacterial surfaces and how sustainable packs will fare in a post-covid environment. It’s no secret that antibacterial surfaces are set to gain in popularity[…]
Video
Trends in beauty sampling
In beauty, the sampling segment has been reinventing itself with new gestures, more sustainable options and on-demand services. We spotlight some of the latest sampling trends, sourced from our sister publication Formes de Luxe.
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Key Figures
20%
The contribution of packaging to the environmental footprint of cosmetics products (source: Quantis)