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Digital

Interview: Hapticmedia & the rise of digital personalization for luxury

Interview: Hapticmedia & the rise of digital personalization for luxury

Digital sales are taking on even more importance in the context of retail store closures due to the coronavirus crisis. Hapticmedia, French specialist in 3D staging and personalization of products online, is well positioned for this new normal.[…]

05/13/2020 |
Beautigloo launches refrigerated beauty box

Beautigloo launches refrigerated beauty box

Compact, stylish, silent and with an average temperature of 10° C, Beautigloo has launched a beauty box "on the rocks". For those who are used to putting their beauty products in the refrigerator—22 million consumers do so in Europe, according[…]

12/05/2019 | CosmeticsMakeup
With Mindset, Guerlain explores perfume and emotion

With Mindset, Guerlain explores perfume and emotion

Fragrance and technology are one and the same judging from Guerlain’s latest innovations. Last year, the LVMH brand’s Digital Innovation team unveiled Olfaplay, a "digital radio" platform (that includes an app and a website), that allows users[…]

10/16/2019
A smart perfume bottle signed Perfume-Tech & Hrastnik 1860

A smart perfume bottle signed Perfume-Tech & Hrastnik 1860

Perfume-Tech, a Slovenian start-up, has teamed up with glassmaker Hrastnik 1860 to launch what it calls a "smart" perfume bottle. The innovation involves both the way the fragrance is dispensed and the marketing opportunities it offers. First[…]

10/16/2019 |